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Leaf Magazine Joins the Ranks of Digital Design Magazine Movement
A new entry in the next wave of digital design magazines, Leaf takes the view outside. In its first two weeks it has achieved critical and popular acclaim and is posed to fill a void in the market for design enthusiasts who love design outside..
By: Leaf Magazine
The magazine’s co-founders and editors, Susan Cohan and Rochelle Greayer, are both experienced landscape designers and writers with expansive online followings. Greayer writes the popular garden design blog StudioG and for Apartment Therapy. Cohan has a monthly column in Horticulture and her own design blog, Miss Rumphius’ Rules.
Rochelle Greayer explains the idea behind Leaf: "Shelter magazines frequently cover not just interior design, but also fashion, food, travel, and a wide variety of other lifestyle topics. We thought it would be exciting and valuable to apply the same range of coverage to all things design, but outside."
Leaf moves beyond what is typically included in magazines that focus on design outside. It includes features about outdoor furniture and accessories, gardens, fashion, and cooking, as well as travel and design history. All articles have links to supplementary information or sources that enable a rich, interactive reading experience that allow the reader to hone in on individual interests.
“Leaf is for all design enthusiasts, not just those interested in garden design. There’s an entire world of design out there that is focused on how to live stylishly beyond our doors,” says Susan Cohan.
In its first two weeks online, the magazine received over 650,000 page views and has garnered praise from industry professionals and consumers alike. The magazine’s website includes a direct link to the publication, a supporting blog named Leaflets (http://leafmag.tumblr.com), information about the magazines creators and staff, and subscription information. Subscriptions to Leaf are free.
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Leaf is a newly launched online consumer oriented magazine for design enthusiasts. Aimed at design enthusiasts, Its focus is on design outside with an emphasis on residential projects and products.