Sassy Abby Jewelry - Bootstrap Startup Resists the Effects of a Recessionary Economy

Oct. 30, 2011 - PRLog -- Lawrenceville, GA. October 29, 2011 - Sassy Abby Jewelry recently launched their new website, www.SassyAbby.com. The company specializes in custom made and celebrity imitation jewelry that is quickly gaining popularity.

Owner Darshan Merrick initially started the business as a part-time venture. While the venture started as an effort to augment the income of the mother of two, it quickly grew into a labor of passion.

Ms.Merrick simply transferred her own desire for wearing affordable jewelry that mimicked the expensive pieces worn by various celebrities and stars. Reality show celebrities are sparking ever increasing interest in this type jewelry.

Her future plans include hosting jewelry business workshops to help others moms (and dads to a lesser extent) improve their lives incomes. Ms. Merrick said, "I was lucky to find another source of income after getting laid off. This recession is affecting single and married moms nationwide. Hopefully, I can help some of them by sharing my own experiences."

For additional information, contact Darshan Merrick at 678-570-7672

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The Sassy Abby Jewelry collection includes a wide range of jewelry pieces, including cocktail rings, bracelets, necklaces, earrings, jewelry sets, hair accessories and custom created orders.