ERGObaby Selects Profero NY As Agency of Record

Fast-growth maker of baby carriers and lifestyle accessories selects Profero NY to handle digital advertising and media buying.
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Oct. 28, 2011 - PRLog -- New York, NY --  ERGObaby, a premier designer, marketer and distributor of baby carriers and lifestyle accessories, has hired global digital agency Profero as its agency of record, said Profero CEO, Americas, Aaron Reitkopf, today.

Profero is responsible for all aspects of digital advertising and media, from strategic development to creation and execution of social, mobile, and display campaigns as well as search, media buying and planning and web development.

“Profero has the strategic smarts, the creative savvy, entrepreneurial spirit and global breadth required to help build ERGObaby into a truly worldwide brand,” said Alexandra Gonzalez, global vice president of marketing, ERGObaby.

“We’re thrilled to partner with Alex and the entire ERGObaby marketing team to spread the word about this terrific company. Millions of Moms already believe in this product; we are excited to grow that number of committed consumers into the billions,” said Mr. Reitkopf.

Profero New York will lead the account, with contributions from each of the agency’s network offices. ERGObaby is the latest of new business wins for Profero’s US location, which in August was named global digital AOR for Western Union.  

ERGObaby, launched in 2003 by entrepreneur Karin Frost, is based in Los Angeles. Compass Diversified Holdings purchased ERGObaby company in 2010. A late 2011 launch of Profero’s work is scheduled.

The media budget is undisclosed.

About ERGObaby®  ( Originally based in Pukalani, Hawaii (Maui) and founded in 2003, ERGObaby® is a premiere designer, marketer and distributor of baby products and accessories.  ERGObaby®'s reputation for product innovation, reliability and safety continues to score numerous awards and accolades, including Parenting Magazine, Pregnancy Magazine and Wired Magazine.  ERGObaby®, headquartered in Los Angeles, California, offers a broad range of wearable baby carriers and related products to enable the active parenting lifestyle that are sold through more than 700 retailers and web shops in the United States and internationally in approximately 20 countries.

About Compass Diversified Holdings ("CODI"): Compass Diversified Holdings ("CODI") owns and manages a diverse family of established North American middle market businesses.  Each of its eight subsidiaries is a leader in their niche market. CODI maintains controlling ownership interests in each of its subsidiaries in order to maximize its ability to impact long-term cash flow generation and value.  The Company provides both debt and equity capital for its subsidiaries, contributing to their financial and operating flexibility.  CODI utilizes the cash flows generated by its subsidiaries to invest in the long-term growth of the Company and to make cash distributions to its owners.

About Profero (  Profero is the leading independent global communications agency, with a client list of top-tier brands including Diageo, HTC, Lufthansa, MINI, Pepsi, New York Times, Apple and Western Union. Today over 500 brilliant, creative talents work as one highly awarded team out of Beijing, Benelux, Dubai, Hamburg, London, Milan, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.

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Source:Lisa Sanders
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