Alue Optics Debuts - Unveiling Neo-Retro Collection of Sunglasses

Versatile Line Combines Classic Styles with Superior Optical Lens and Functionality; Six Models Now Available at
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Oct. 27, 2011 - PRLog -- GROTON, Conn. - With reverence for timeless designs, Alue Optics today enters the high-performance sunglass marketplace, debuting the Company’s first collection, combining superior optical properties and neo-retro design principles. The sophisticated new line, which includes six distinct unisex models, presents a range of styles that appeal to men and women who expect the best for their eyes and live an active lifestyle. The new collection is available at

The versatile Alue Optics collection captures the pulse of today’s marketplace with sharp, classic designs and is highlighted by: the Alue One - a contemporary and elegant unisex design; Alue Three - a retro model inspired by the 1950s with a distinctive acetate and wire frame; Alue Four - a tried and true classic with a sleek design; Alue Five - a sporty style with wrap around protection; Alue Seven - a slim, refined aviator; and the Alue Eight - an iconic large aviator style.

Alue translates from the Finnish language as sphere/realm. Alue Optic’s sphere of focus is visual comfort and acuity for the eyes. Every Alue frame features Alue AQ Polarized (AQ-P) lens technology.

All Alue AQ-P lenses provide 100% UV-A and UV-B protection and 100% blue light protection to 410nm and 93% blue light protection to 480nm. The additional protection from short wave visible light can help contribute to eye health as it blocks damaging blue light.

The Alue AQ-P lens is constructed with the finest grade 1, optical mineral glass, promoting optimal visual clarity. The glass is chemically hardened and thermally toughened to enhance resistance to impact, scratches, heat and chemical attack. All lenses have five micro thin layers: an ultra thin polarizing film is encapsulated between glass wafers, front and back hydrophobic coatings to resist smudges and dirt, and an anti-reflective coating to reduce reflective glares.

Alue AQ-P lenses are brown-based, excellent for true color, object contrast and depth perception in sunny and varied light conditions. The Alue AQ-P Brown lens also comes as Alue AQ-P Gold and Alue AQ-P Titanium. These proprietary subtle mirror coatings cast a soft, elegant look and can further increase eye comfort in highly reflective environments.

“The inspiration for the Alue Optics collection was to fill the gap in the marketplace with a lens performance line - an enduring classic look that can keep your eyes functioning stress-free through your daily activities,” said Case Watson, partner, Alue Optics. “We transform classic sunglass styles using simple but distinctive design elements to provide timeless looks to complement the functionality of our Alue AQ-P lens.”

The meticulous attention to detail and superior craftsmanship throughout the manufacturing process is evident. Alue uses the highest quality materials with classic frames that are designed for maximum comfort and versatility, establishing a foundation for a world-class brand that exudes true quality. Alue’s acetate and wire frames are all individually handmade, promoting the highest optical quality, while including superior construction features such as spring hinges and silicone nose pads, further promoting fit, form and function for all consumers. Staying true to unisex designs, frame sizes include those that fit the smaller woman’s face, which is often ignored in the performance segment of the marketplace.

Each model is available in multiple color stories, and includes a travel case and polishing cloth. SRP ranges from $175- $275.  For more information or to purchase, visit

About Alue Optics:
Alue Optics, a premium sunglass label, is committed to bringing consistent superior optical properties to the sunglass category. Every Alue frame features the Alue AQ Polarized (AQ-P) lens technology. The AQ-P is constructed with the finest grade 1, optical mineral glass, promoting optimal visual clarity, 100% UVA and UVB sun protection, 100% blue light protection to 400nm and 93% blue light protection to 480nm. Combining American nonchalance with European elegance, Alue’s eyewear collection is technologically advanced, comfortable and timeless. For more information on Alue Optics, visit or call 860.910.6436.

(Images available upon request.)

Tara Pranio Olivo (
Ari Edelman (
Mastro Communications, Inc. @ 732 469-5700
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