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Follow on Google News | ComBlu Principal to Serve as WOMMA’s Representative to I-Com Programme Board Global SummitI-COM, the international measurement forum for the Digital Marketing Industry, announced today WOMMA’s selection of Steve Hershberger as their official representative to the I-Com Programme Board Global Summit.
By: Peter Duckler Founded in June 2004, I-COM provides brands and agencies information sharing and best practices in: Audience Measurement, Advertising Effectiveness, Social Media Measurement, Competitive Monitoring, Consumer Insights, Targeting and Web Analytics. The I-COM charter includes: • Achieving better comparability across media platforms and countries • Transparency via third party auditing • Increased industry engagement with advertisers, agencies and publishers becoming more involved in setting the direction and framework for media measurement • Unlock digital media's potential: Help markets to maximize digital advertising and marketing revenue via improved measurement practices About WOMMA The Word of Mouth Marketing Association (www.womma.org) About ComBlu ComBlu (www.comblu.com) For additional information, contact: Kevin Lynch ComBlu, LLC klynch@comblu.com 312/649-1687 End
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