“Firangi Hits, Desi Twist…!!!” spicing up Nirula’s, starting at Rs.25/-

Oct. 27, 2011 - PRLog -- New Delhi: After the launch of the hit campaign “Firangi Hits, Desi Twist…!!!” starting at Rs.25, Nirula’s wooed its fans by organizing a contest on facebook and the grand prize on offer is an IPod. The contest is also being promoted on Radio where RJ’s have been talking to the brand loyalists at the Nirula’s outlets asking them to belt out their desi version of any firangi hit.

This campaign is in line with the brand proposition – “it’s Desilicious” targeting young adults as well as families, who love to eat out and enjoy the “desi taste” because nothing tastes better. The campaign kicked off on the 5th of October at all the Nirula’s outlets promoting “firangi food, desi twist” available at the lowest prices that has kept Delhites hooked to the brand for decades now.

Nirula’s is the brand that introduced Delhi to burgers and pizzas with the desi twist that made them irresistible for Delhiites. The Firangi Hits, Desi Twist contest also asks participants to add their desi twist to any firangi hit and get a chance to win an Ipod! Other than the ipod, there are also daily/ weekly prizes. To post your desi version of a firangi hit, log on to www.facebook.com/nirulas .

So participate and enjoy this Diwali with Nirula’s “Firangi Hits, Desi Twist…!!!” at all the Nirula’s Outlets across Delhi NCR. For more details, log on to www.nirulas.com.

About Nirula’s:  

Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934 by the Nirula’s brothers. Nirula’s was the first to bring in the culture of fast food in India and has been the brand that introduced Delhiites to burgers and pizzas and made ice creams that reached iconic status. The brand Nirula’s, since then, has been synonymous with innovation and quality.

Nirula's Group has been expanding its footprints and is now present at 85+ locations in 13 cities across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with 22 years of experience in some of the best-known companies in the world.

For further information please contact:
Jaspreet Kaur Anand: M: +919873183657; Email: jaspreet.kaur@nirulas.com
Or Log on to: www.nirulas.com, www.facebook.com/nirulas , twitter.com/NirulasOfficial

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Nirula’s, was started in New Delhi in 1934 by the Nirula’s brothers. Nirula’s was the first to introduce Delhiites to burgers and pizzas and made ice creams that reached iconic status. The brand has been synonymous with innovation & quality.