Small Skincare Line Competes Against Major Brands in Costco
Small Skincare Line Competes Against Major Brands in Costco Lily.B Skincare Multi-Action Rescue Ultra Eye Cream available at select locations through mid-November for $27.99 (35% discount) Owner Offers Entrepreneurs Inspiration in Tough Economy
When Bishop— a veteran in the skincare industry and mother of two— created Lily.B the goal was simple … offer women a natural, simple alternative to their daily skin care. Women of all ages are taking notice of the simple, effective three-step approach.
“The earlier a woman pro-actively cares for her skin—routine cleansing, deep skin-nourishment and daily protection from the elements, using effective, natural ingredients—
As the entrepreneur works feverishly to build her brand, recently landing a second pilot launch in 19 Costco stores around the nation, she realizes that with vision and perseverance there is opportunity, in spite of this tough economy.
“The first time I saw Lily.B Ultra Eye Cream (http://www.lilybskincare.com/
The race is now on … if Lily.B Ultra Eye Cream sells well in the selected Costco stores during the October through November pilot, Lily.B may be one step closer to becoming a household name.
“Costco is hopeful Lily.B’s appealing natural formulation, moderate price point and emphasis on skin-health and age prevention will resonate well with their beauty consumer,” Bishop exudes. “It’s an exciting and nerve-wracking time as we continue to grow.”
In keeping with the Lily.B philosophy to “bring beauty to all the lives we touch” Bishop is partnering with Toys for Tots and will donate $1 of every eye cream sold in Costco stores.
See how Hollywood makeup artist Anthony Gordon uses Lily.B Ultra Eye Cream:
Energize Your Eyes with Hollywood Make Up Artist Anthony Gordon
Get the Lily.B Ultra Eye Cream photo:
Costco locations: http://www.lilybskincare.com/
Lily.B, which is naturally formulated and suitable for all skin types, emphasizes botanical ingredients and essential oils, deep skin nourishing properties and age defying benefits. It contains no parabens, glycols, sulfates, dyes, artificial fragrance, or other skin irritating additives. Lily.B has been tested by skin experts and beauty enthusiasts, never on animals, and is endorsed by dermatologists. To learn more visit http://www.lilybskincare.com
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Lily.B Skincare is all natural, created for women past acne but not ready for heavy anti-aging with age-defying properties and light, hydrators to fight fine lines/wrinkles, ensure soft, luminous, beautiful skin and has no irritating additives.
Page Updated Last on: Oct 26, 2011