L.A.'s Entertainment PR Expert Takes Us Inside Celebrity Big Bashes

Oct. 26, 2011 - PRLog -- Speaking Channel TV’s Public Relations talk-show Inside Communications with Mike Bako has released its latest interview with Rembrandt Flores, Director of Entertainment Fusion Group. Mr. Flores sat down with host Mike Bako via Skype to discuss how he's able to give his A-list clients first-class events, despite of our current economy.

Mr. Flores, who produced events with celebrities like Matthew Morrison, Victoria Justice, Kim Kardashian, Usher, and Justin Bieber, explains that no matter who your client is, constant communication is key to a successful event. Setting a budget, understanding their expectations, and explaining event limitations are three things that need to be discussed often.

“It’s very easy to sit there and say you can do everything, but you have to say not everything can happen,” said Mr. Flores.

In our current economic times, corporate sponsorships have become a very popular solution for funding celebrity parties. Because brands are being especially careful with the way they spend marketing and promotion dollars, it's become more and more of a challenge to convince potential sponsors that their participation will have a strong ROI.

And when it comes to promoting these celebrity events, social media has become a huge part of getting the word out. Because there are so many social media sites out there, Mr. Flores warns, it's crucial for event planners to carefully select what social media sites to use or even team up with.

The full interview is now online. To learn more about Rembrandt Flores and EFG's work with A-list celebrity party planning, click here: http://vimeo.com/30795588



About Entertainment Fusion Group:

EFG :: Entertainment Fusion Group is a leading communications, special events and entertainment marketing agency with a reputation built on its deep commitment to client service, creativity, collaboration and harnessing the power of “advocates.” With Headquarters in Los Angeles, CA and offices in New York City and Bejing, EFG’s associates are dedicated to serving the needs of our clients and brand partners in a variety of ways. EFG's specialized services include corporate and talent PR, digital & social media, entertainment marketing, special events, talent procurement and mobile marketing. For more information, visit www.efgpr.com.

About Inside Communications

Discussing the strategic brilliance of PR campaigns is one of the main focuses of Inside Communications with Mike Bako. Featuring guests from all sectors of PR, viewers improve their understanding of what it takes to develop and execute a successful PR campaign. To view videos of previous shows, click here. To be a guest on Inside Communications, please e-mail producer@speakingchannel.tv.