Compuware Presents Live Webcast on The State Of Mobile Commerce

Oct. 26, 2011 - PRLog -- DETROIT--October 26, 2011--Compuware Corporation , the technology performance company, today announced a live webcast featuring Forrester Research, Inc. that will highlight best practices to help organizations deliver quality mobile web and application experiences to smartphone and tablet users.

Title:   “The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expectations?”
When:    Wednesday, November 2, 2011
Time:   1 p.m. Eastern time
Presenters:    Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research; Steve Tack, CTO, Compuware APM

Why:    According to Forrester Research, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016 . With mobile, organizations’ websites and applications are literally in their customers’ hands. But are businesses meeting their expectations? According to Compuware research, 75 percent of the top US retailers are not meeting mobile end-users’ web performance expectations.

Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.

What:    During this free webcast, attendees will learn:

•   The current state of mobile commerce and key mobile trends;
•   Why tablet owners are a key component of mobile success;
•   Common mistakes that prohibit companies from capitalizing on the mobile opportunity; and
•   Best practices to deliver quality mobile web and application experiences to smartphone and tablet users.

The Compuware Gomez platform is the industry’s leading solution for optimizing the performance of Web, non-Web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user’s browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.

Compuware is recognized as a leader in Gartner Inc.’s “Magic Quadrant for Application Performance Monitoring” report. To view and download a complimentary copy of the report, click here.  

Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.