Design Studio Treats Prospects to Tricky Halloween Promotion

Oct. 26, 2011 - PRLog -- The mailings comprised of a postcard teaser followed by a cardboard “coffin” mailer toting a bug-eyed voodoo dude and an intricately die cut pop-up display touting the studio’s services.

“The ultimate objective of a promotion like this one is to get noticed and to provide something fun so that the recipient won’t automatically file it away and forget about it,” said Lou Leonardis, Enzo Creative’s owner. “We elected to leave no cliché unturned and went full bore with all of the mystical metaphors. So far, the folks who received the promotion definitely got a kick out of it.”

To further engage client interest, Enzo Creative invited recipients to take a photo of the voodoo dude in some creative setting and post it to the design studio’s facebook page. “We expect the images will represent a wide range of photographic styles, from beauty shots suitable for a zombie modeling agency, to outlandish caricatures depicting the little fellow engaged in all sorts of hijinks,” Leonardis said.

Located just 30 minutes outside of New York City, Enzo Creative (http://www.enzocreative.com) helps businesses communicate with their audiences through the design of online and print marketing materials. If you’d like to request a copy of the promotion, contact Enzo Creative at (908) 219-4703 or email voodoo@enzocreative.com.

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If experience has taught us anything, it is that each and every client wants the job done right the first time, without any worries, to exact specifications, with their vision brought to vivid reality that engages customers in a highly thoughtful way.