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South Bend Creative Firm, NewGroup Media, Enters an Artistic Field of Dreams
NewGroup Media is doing more than simply landing accounts and placing spots on major TV outlets such as Comedy Central and MTV. The South Bend, Ind., company is spreading a message of ‘possibility’ for local small businesses and entrepreneurs.
The Academy of Art University is the largest private university of art and design in the country, with over 18,000 students, and offers majors in progressive fields such as Animation, Architecture, Fashion and Graphic Design. In NGM’s procurement of the account there is – according to NGM partners Christopher Salvador and Larry Bilinski – a lesson to be learned by business owners and corporate leaders in South Bend, many of whom are currently feeling the pinch of the economy and the uneasiness, and lack of confidence, that has been the result of numerous recent episodes in which South Bend has received bad press in the national media.
“To see our work airing behind something as huge as ‘The Daily Show with Jon Stewart’ is really rewarding – as it is to be working with a major art institution from which many of the future art and design leaders of the world will emerge,” said Producer/Director Chris Salvador, a partner at NGM and the creative point-man, director and business-lead on the AAU account. “On another level, we are really proud to be a South Bend company emerging into a national player in its field. I think we all can learn from this; a leading, national art university looked here, to our city of South Bend – out of all the places on the map – for a creative, media solution. There’s a lesson in there…It’s not, ‘If you build it, they will come,’ but, rather, ‘If you build it RIGHT, they will come.’”
NGM – the recipient of numerous awards for productions that have carried the team from the boardrooms of New York to the steel mills of the Midwest to the museums of Istanbul – is producing a total of 36 TV spots for the university, along with five longer promotional videos. The television spots have, to date, received airplay on hugely-popular national outlets such as the aforementioned Comedy Central, along with MTV, MTV2, G4, Syfy Channel and Cartoon Network. In having the chance to produce spots that are national in scope and – thanks to a production team bolstered by NGM partner Doug Thomas (Director of Photography)
“It is challenging, without a doubt, to be able to work closely, at an artistic level, with an institution that is producing the next wave of art and design experts in professions such as fashion, animation, advertising, Film and TV and game design technology,”
NGM, Salvador said, is also pleased to be involved in yet another substantial project that works to support the aims of higher education. As the majors offered at the Academy of Art University represent emerging professions that are, increasingly, in demand the world over, NGM feels like it is doing its part in the global job-formation process.
“As a creative agency based in South Bend – which is, like most Midwestern cities, struggling economically to provide living-wage jobs for its workforce – we see our work with the Academy of Art University as more than just another account,” explained Salvador. “This is more than just a chance to make a mark, artistically. It’s a chance to support an institute of higher learning that is training the next generation of artistic innovators for the workplace of the 21st century. We know, firsthand –as a creative media company – just how vital this is.”
NGM, which produces national content on a daily basis and has worked with companies all over the globe, fields a production team that spends a great deal of time on the road, executing award-winning digital production projects for an array of clients. But NGM’s home base, and world headquarters, is its South Bend office building on East Monroe Street – and both Salvador and Bilinski would have that no other way. In fact, both men believe that NGM’s most recent success serves as an example for other South Bend-based businesses trying to develop greater agility by branching out into regional, national, and even global markets.
"South Bend can be a great hub for expanding your business opportunities,"
Susan Toland, the Director of Strategic Initiatives for the Academy of Art University, seemed to indicate a similar message – of the cream rising to the top – in describing why the university chose NewGroup Media to spearhead its all-encompassing and comprehensive promotional campaign.
“Having worked with NewGroup Media on almost a dozen projects, now, I find they are really astute at understanding our needs and goals, and they consistently produce brilliantly-
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About NewGroup Media:
NewGroup Media is a full-service creative communications firm that specializes in documentary work, television programs, television commercials, industrial videos, institutional and training videos, promotions, events and live staging. A full-scale production company that crafts video projects from concept to completion, NGM – based in their own office building overlooking downtown South Bend, Ind. – has produced on location in Asia, Europe, and Latin America and throughout the United States. NGM’s creative team leverages years of all-around experience – along with core strengths in concept development, scripting, staging, production and post-production – in crafting award-winning segments of all kinds; from local television commercials to international documentaries to full length independent films. For more information about NewGroup Media, visit http://www.newgroupmedia.com/