Luxury Australian Coastal Resort Town Launches iPhone 'App'

TOURISM Noosa has changed the game for tourism marketing, yesterday launching an iPhone app which will take promotion of the region to a whole new level.
BY NOOSA iPhone App
BY NOOSA iPhone App
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Sunshine Coast - Queensland - Australia

Oct. 25, 2011 - PRLog -- In an effort to tap into the smart phone phenomenon, which is expected to have 120 million users worldwide by the end of the year, the tourism body contracted Sunshine Coast software developer iApps Pty Ltd to create the user-friendly mobile app.

“By Noosa”, as the app (or application) is known, opens the door to a wealth of information for visitors and locals who were out and about, allowing them to access information about accommodation, sights, events, dining and bars, services and transport from their mobile device.

“With Australians taking up iPhones at a greater rate per capita than anywhere else in the world, the Noosa app is sure to grab attention,” said Diane Ainsworth, Tourism Noosa marketing and media director.

“The app allows users to make bookings, plan their stay, get directions via GPS and contact vendors directly by phone, email or website.

“Local businesses can also let people know about the latest hot deals and the Noosa app will link directly to advertisers’ websites.”

iApps managing director Rick Hoy said the technology meant it was “a very exciting time for tourism marketing”.

“We expect other organisations to take the lead from Noosa and expand their immediate marketing reach globally by introducing a mobile app,” he said.

“The app allows for real time communication with the target market, anywhere around the world, delivered to the palm of their hand.

“It’s also an imperative time for tourism growth globally currently, given the recent weather events in Queensland.”

By Noosa has been designed for a staged delivery, with the current version of the app in line for updates which will have additional functions including a travel journal, tide and fishing guide and web cam feed.

“We are also looking to create a social network within the app in the near future. It will allow to keep friends and family in touch while they are in the Noosa region, and post top spots to visit.”

The By Noosa app is free to download through the website

A web-based microsite has been created in conjunction with the app with further information and a video guide to the app at

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iApps, a member of the Apple Developer community, is an Australian based company specializing in the design of applications for the Apple iPad, iPhone, iPod touch and other Mobile Device technologies.

We provide software design and development services for iPhone, Mobile, Mac and the Web. And the iPad, naturally.

Our customers include individual consumers, corporate, SME's and industry clients. Our teams of innovative and experienced industry professionals combine their technical skills with their innate ability to 'think outside the square' to deliver high quality, effective and user-friendly applications.

iApps work in partnership with recognized leading industry experts to develop software that meets the needs of the business and achieve greater profits by increasing the productivity and efficiency of employees, whilst reducing costs.

For more information, please visit
Source:iApps Pty Ltd
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Phone:07 54776133
Tags:Tourism, App, Australia, Hotel, Restaurant, Dining, Noosa, Resort, Surf, Gourmet, Luxury
Industry:Travel, Tourism, Lifestyle
Location:Sunshine Coast - Queensland - Australia
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Page Updated Last on: May 19, 2012

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