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Oct. 23, 2011 - PRLog -- Models posed nude in the new stunning MUM ON THE GO’s campaign 2011/2012. Photographed at Château d’Esclimont in France, a renaissance style château near Versailles; the campaign captures the glamorous, fashionable spirit of MUM ON THE GO with a touch of French natural beauty.

The MUM ON THE GO’s nude campaign features models performing breastfeeding in the nude wearing only the famous MUM ON THE GO’s Carré d’allaitement® and MUM ON THE GO’s slings®. This ultra-sexy and spectacular new campaign promotes breastfeeding with MOTG products. Whereas breastfeeding is widely encouraged  however, there are still a lot of mixed feelings towards women who breast-feed in public. Breastfeeding in public is regarded as very rude and as an indecent exposure, MUM ON
THE GO is attempting to turn the tide and encourage more women to breastfeed.


BREASTFEEDING BEAUTY AS BREASTFEEDING GLORY

Nudity isn’t new in the high fashion world, but the role of nudity in child care articles certainly is. MUM ON THE GO has reassessed its approach to fashion. Nudity was the point of the campaign as it showed and how effective MUM ON THE GO’s product is to protect the modesty of the breastfeeding mum.

Julie Khim the brand marketing manager said that the very simple idea of this campaign was to capture the natural beauty of breastfeeding. “Since its beauty that most woman want to archieve, the idea of this campaign is to reveals the beauty in breastfeeding.” “There’s an art to breastfeeding in public. Breastfeeding is a natural gesture and no one should have to hide to feed her baby. However, there still is quite a bit of controversy over breastfeeding in public places, as it is not seen as acceptable. Our point is to introduce the beauty of breastfeeding. In essence, I envisioned that the inclusion of nudity as an artistic value.” said Mélanie Khim the creative director. You can breastfeed your baby anywhere once the baby cries for it.

Watch for the unveiling of the new MOTG campaign in September 2011. Check out our photo gallery of the campaign and for more go to www.mum-onthego.com

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Rooted in Versailles (France), MUM ON THE GO® is a French childcare brand innovative and trendy, established in June 2010 by Julie KHIM TEWES and Melanie KHIM. It is the first French brand specialized in urban childcare with a fashion twist. MUM ON THE GO® introduces an urban chic and healthy mothering lifestyle. The brand products are exclusively made from raw materials Oeko Tex® certified, which means that all MUM ON THE GO®’s products contains no harmful substances and are totally
safe to use or to wear, while being environmentally friendly.
MUM ON THE GO ® has been rewarded with three major awards within two years : Winner of the National Entrepreneurship Prize Powerstarter Cyberelles, 2010; Winner of the Regional Entrepreneurship Prize Banque Populaire, 2010; Winner of the Local Entrepreneurship Prize Chamber of Commerce, 2009.