Kangol Announces Freeze Festival Sponsorship

Oct. 21, 2011 - PRLog -- The event will be held at the resplendent Battersea Power Station on the 28th & 29th October 2011, bringing the ultimate party to Après Ski fanatics across London and will be televised on Channel 4.

Kangol will be showcasing its new and unique headwear collaboration with cult headphone brand Ariel 7, alongside its new winter collections within the brands onsite bar.  Festival goers will be able to try on hats from Kangol’s headwear collection and have their photos taken in Kangol’s bespoke photo booth.  Iconic images of musicians wearing Kangol headwear will be showcased within the Kangol bar, celebrating the brand’s rich heritage alongside their new AW11 lifestyle photography.

Kangol’s branding will be heavily featured across the Freeze site, including display screens, program lanyards and on the specially constructed and awesome 32-meter high jump, complete with 500 tonnes of real snow where the world’s best athletes across skiing and snowboarding compete. The event will be headlined by urban music legends, Groove Armada and the Streets along with many other acts performing across four live stages.

About Kangol
Kangol was established in Cumbria, England and adopted by the trailblazers of hip hop in New York City, taking the best of British heritage, retro flavor, and mixing it with future fashion.

Kangol has been adorning the heads of pop musicians, artists, soldiers, actors and sportspeople for over 70 years and is one of the most recognisable and long-standing headwear brands in existence.

www.kangol.com
http://www.relentlessfreeze.com/

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