Hologram Association speaking at Holopack Holoprint Conference

Nov. 4, 2011 - PRLog -- PRESS RELEASE

New Delhi, India: Hologram Manufacturers Association of India (HOMAI) President, Pradip Shroff will be speaking at the annual Holopack Holoprint Conference taking place this year in Las Vegas, USA on 9-11 November 2011.

He will be speaking on “Recharging the power of hologram”. This paper from HOMAI will analyze the reasons for the sometimes negative perception of holograms as an anti-counterfeiting feature. It will also suggest what manufacturers can do to reverse this perception and look for higher sales growth in future.

According to Pradip Shroff, “We have to change our brand strategy from a supplier of holograms to a partner to a brand owner in his efforts to minimize losses to counterfeits/ duplicates etc. We have to position holograms with over and covert features as the best value for money solution and work with our customers to bring about changes in the way they think, perceive, purchase and use holography”.

ENDS.
About HOMAI
Hologram Manufacturers Association of India (HOMAI) is a non-profit organization established in 1998 to promote the usage of anti-counterfeiting solutions with an aim to curb counterfeiting. HOMAI members have world class knowledge on solutions to fight against counterfeiting and protecting more than 10,000 brands in India.