Topline Optimizes Product Application Performance of Maybelline’s Companion Cosmetics Packages

Oct. 18, 2011 - PRLog -- WAYNE, N.J. – Topline Products, a leader in innovative cosmetics packaging and products, has produced two cosmetics packages for Maybelline that add superior functionality to their product delivery systems.

Maybelline’s Instant Age Rewind® Eraser Treatment Makeup package features a specially designed mechanism engineered by Topline to smoothly deliver the product through the flocked-foam applicator for a quicker and easier application. The system produces a perfectly blended finish, enhancing product performance. The Maybelline eraser treatment “micro fills” and smoothes imperfections on the skin’s surface to create the appearance of a younger looking complexion.

A companion piece to the Eraser Treatment Makeup, Maybelline’s Instant Age Rewind® Eraser Dark Circles Treatment Concealer is a scaled-down version of the “micro-corrector” makeup package but still features the highly functional and technically advanced system engineered by Topline. The size fits the eye contour area perfectly for easy application.

“The product delivery systems for the Maybelline makeup applicator and eye concealer are yet another example of Topline’s innovative approach to color cosmetics packaging,” said Damien Dossin, Topline vice president of sales & marketing. “Our solutions are designed not only to complement product formulations and optimize their performance, but also enhance the application experience.”

Maybelline’s Instant Age Rewind® Eraser Treatment Makeup has been featured in The New York Times, Women’s Health and Woman’s Day magazines as one of most effective anti-aging foundations on the market. It has also won the WWD Beauty Biz Award for the Breakthrough Product of the Year (Mass).

# # #

About Topline Products
Headquartered in Wayne, New Jersey, Topline manufactures primary and secondary packaging, color cosmetics, skin care, bath and body products, eyelash curlers, and cosmetics applicators. Topline’s service levels are comprehensive ranging from simply selling empty packaging to providing full turnkey services including customized packaging, formulations and filled products. Topline believes in innovation. Since 1990, Topline has invested its resources in developing new packaging ideas, obtaining more than 40 patents globally. The company has manufacturing facilities in the U.S., Mexico and China. With approximately 1,500 employees worldwide, Topline has sales of over $100 million. For more information, call +1 973.785.1600 or visit http://www.topline-usa.com.