Boutique P.R. Company in Lifestyle Brands

On High Heels, a boutique P.R. company run by a woman for women, debuts as a niche PR company for lifestyle brands in the Pasadena area.
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Women Entrepreneurs


Pasadena - California - US

Oct. 18, 2011 - PRLog -- Putting the “personal” in public and media relations, On High Heels (, a boutique P.R. company run by a woman for women, debuts as a niche PR company for lifestyle brands in the Pasadena area. Founder and owner, Donina Ifurung, recognizes that more and more women are starting businesses, with many of them in industries that address the whole woman: mind, heart and body. Women consume 80% of goods and services, so it made sense to gear her company toward this group. And with the less-than-stellar economy coupled with too many job losses, entrepreneurship is an avenue on which many people have ventured, including herself.

With a soft launch this past summer, On High Heels is about the woman who is chic, savvy, knows business, and still retains her femininity. Women in high heels are no longer the 1950’s housewife icon who could do nothing else but be “pretty”. Though the current recession has been labeled a “mancession”, women were adversely affected. It is women who tend to keep the household afloat, namely because they have mouths to feed.

With so many women starting businesses and becoming entrepreneurs, On High Heels serves to help their lifestyle brands get recognition and publicity. Donina defines “lifestyle brands” as those services or products help you look and feel good both inside and out. Lifestyle brands would be businesses in beauty, fashion, and fitness, broadly and more specifically fitness trainers, fashion designers, stylists, make-up and hair designers, life and professional coaches, and products that serve to edify, beautify and enhances the women. “Helping you feel good makes you look good,” is a mantra that Donina has always aspired toward. Lifestyle brands should not just be about the flash and the “zazz”, but a genuine transformation so that women in business can thrive and succeed.

About Donina Ifurung
Donina Ifurung is the founder and owner of On High Heels, a boutique P.R. and Media Relations company, specializing in publicity and online marketing for women entrepreneurs and solo professionals who are new in their business or are starting a business. The economy (job loss and foreclosure) lit the fire under Donina to start assessing her future. With a background in contract administration with companies such as AEG Live, Walt Disney Imagineering, Warner Bros. Consumer Products, and Warner Bros. International Television Distribution, Inc., she always felt “unsettled” in her career path. Though entertainment has its perks, it was not what she ultimately desired to do, nor did she feel like her creative spark was being fully showcased. When a close personal friend asked her to do some P.R. for him, she gladly did so, rolled up her sleeves and learned about P.R. and how to pitch to editors. Her self-taught drive paid off when, her friend, a now multi-Grammy winning producer, landed a half-page feature in Music Connection magazine. This was enough to open the door into the world of entrepreneurship and starting her own P.R. company. Not bad for a day’s work.  

Visit or contact Donina at

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On High Heels is a boutique PR and Marketing company that helps women entrepreneurs promote and market their business. I help take the intimidation and fear out of PR and marketing, and help you become an entrepreneurial diva On High Heels.
Source:Donina Ifurung
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Tags:P.r., Publicity, Women Entrepreneurs, Launch, Media, Pitch, Magazine
Industry:Media, Marketing, Lifestyle
Location:Pasadena - California - United States
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