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Deborah Holland of Publishers Clearing House To Be Inducted Into the DMA of Long Island Hall of Fame
Executive Vice President to be honored for her contributions to the advancement of the direct marketing industry at a luncheon on October 20, 2011
By: Larkin/Volpatt Communications
“This is an honor for me to be inducted alongside the intelligent and luminous direct marketing professionals in the DMALI Hall of Fame,” said Ms. Holland. “I am proud of the more than 30 years that I have spent working at Publishers Clearing House and helping the company become the iconic and trusted brand that it is today.”
As executive vice president Ms. Holland is responsible for planning direction and execution of communications, creative, public relations, sweepstakes and consumer affairs across all channels. Her career has spanned over thirty years, with experience in virtually every aspect of direct marketing.
"With significant accomplishments spanning creative, promotion development, merchandising, and online communications, Deborah was instrumental at virtually every step in our company's growth and evolution from a single channel, single product line direct marketer to a multi-channel database marketer of consumer products and provider of digital play and win entertainment,"
“We are proud to honor Ms. Holland with this prestigious award,” said Scott Fenwick, board president of the Direct Marketing Association of Long Island. “She has served on numerous committees including the Direct Marketing Educational Foundation Rising Star Awards and is an asset to the industry and our community. We congratulate her and look forward to her ongoing and valuable contributions.”
People interested in attending the DMALI luncheon can register for the event at https://www.dmali.org/
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About Publishers Clearing House
Headquartered in Port Washington, NY, Publishers Clearing House (PCH) is nationally famous for the sweepstakes it has used since 1967 to draw attention to its direct mail and online offers of merchandise and magazine subscriptions. The company’s TV advertising features the iconic Prize Patrol van that annually delivers prizes worth thousands and millions of dollars to scores of shocked winners across the U. S. In recent years the company has built on its sweepstakes heritage to establish numerous online properties that offer new entertaining games, “search (engine) and win” opportunities, and Prize Patrol content of interest to millions of winner hopefuls. With approximately 400 full-time employees, over 40% of the company’s profits go to trusts for the benefit of charities.