In 2010 Food And Beverage Online Retailers Took In $36.4 Billion From Oct. 31-Dec. 24th.

Oct. 17, 2011 - PRLog -- By Timothy Williams
New York Times

Online sales increased more than 15 percent in the 2010 holiday season, according to data released by SpendidngPlus, the latest confirmation of the growing importance of Internet commerce during retail’s most lucrative time of the year.

Retailers online took in $36.4 billion from Oct. 31 to Dec. 24, 2010, compared with $31.5 billion in the period in 2009, according to MasterCard Advisors SpendingPulse, which tracks all forms of payments for purchases, including cash and check.

The growth of online purchases is expected to surpass in-store sales this Christmas. The National Retail Federation said last week that it expected sales  in November and December to increase 3.3 percent this year, up from 2.3 percent a year ago, to $451.4 billion.

Much of the online increase came in apparel, food and beverages, electronics and jewelry sales, SpendingPulse said, which took in $7.3 billion since Oct. 31, up 25.7 percent from 2009. Over all apparel, food and beverage, electronics and jewelry online purchases accounted for 18.9 percent of the total sales this holiday, SpendingPulse said, up from 16.9 percent a year ago.

Cold, wet weather across much of the country in the last several weeks led consumers to stock up on warm clothing, which has been a boon to retailers, said Michael McNamara, vice president for research and analysis at SpendingPulse. The inclement weather has led many to shop at home.

Department stores saw an 11 percent increase in online purchases. Sales of electronics goods increased 12.2 percent. Jewelry had a comparatively modest 4.5 percent increase online, according to SpendingPulse.

In 2010, six days surpassed the $1 billion mark, led by Nov. 30 and Dec. 1, which each had about $1.1 billion in sales.

One three-day period — Dec. 14, 15 and 16 — each had sales of more than $1 billion. Last year, only three days had $1 billion in sales or more.

On the Monday after Thanksgiving (Black Friday), many online retailers offered discounts and other deals to attract shoppers. The result was $99.3 million in sales — a 25.3 percent increase rate from a year ago. Online deals on the Friday after Thanksgiving spurred a 34.5 percent increase in online sales, to $597 million.

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