News By Tag
News By Location
Simplissimus Selects Workhouse As Agency Of Record
WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, announced that it has been selected by the award-winning Manhattan creative agency Simplissimus as A.O.R.
Subversive. Edgy. Sophisticated. Elegant. American Graphic Design Awards 2011 winner Simplissimus is a New York-based creative agency that specializes in all things cultural. In short order, the firm has become revered for its work in the realms of art, music, food, film, fashion and beauty and serves as the go-to source for cutting-edge creative. Principals Scott Meola and Gina Lee offer bespoke design, strategy and branding, crafting elegant and unexpected design for lifestyle brands. Recent projects include the creation of a new identity for the James Beard Foundation including the logo, upcoming website, Leadership Awards and pop-up restaurant JBFLTD in New York’s Chelsea Market, branding and website design for Oscar-winning screenwriter Dustin Lance Black (Milk, J. Edgar and 8), packaging for BlowPro (BlowNY), identity for the ‘ino Restaurant Group (‘ino, Corsino, inoteca, and Betto), and promotional design for Mitch, the new line of Paul Mitchell hair care products. Film property identities include William Burroughs: A Man Within, Come Back, Africa (in theaters 2011), On the Bowery, The Woman with the 5 Elephants, Aurora (American Graphic Design Award winner), Killer of Sheep, Agnes Varda's Daguerréotypes and Spark: a new art documentary label. The principals met while performing in bands on Manhattan’s Lower East Side and to this day, music influences the visual basis of their work. The agency has also crafted film scores for numerous clients including Bar d’O, the documentary about infamous NYC downtown cabaret (starring Joey Arias, Raven O, and Sherry Vine), Stephen King’s “N”, and scoring and sound design for Marvel Comics.
Simplissimus clients include The James Beard Foundation, Dustin Lance Black, Benten Films, Blow New York, Bio-Oil, Casio, Cinema Guild, Clairol, Corsino, Crown Royal, CW, DC Comics, Enigma Books, Fuse TV, ‘ino, Johnnie Walker, LG, Samsung, Marvel Comics, Milestone Films, Nescafe, New Line Cinema, Parissa, Paul Mitchell, Puma Fragrance, Remington, Replay, Revlon, Salon Selectives, Samy, Sassoon, Sebastian, Simon & Schuster, Skinmedica, Stephen King, System Professional, Venus, Vince Camuto, Warner Bros., Wella, White Rum, Zeitgeist Films.
The name Simplissimus comes from Simplicissimus, a German illustrated literary journal founded in Münich by Albert Langen in 1896. It quickly gained a strong reputation not only for the quality of its literature—featuring such writers as Rilke, Schnitzler, and Thomas Mann—but also for its satirical artwork. It combined brash and politically daring content, with a bright, immediate, and surprisingly modern graphic style. Its most reliable targets for caricature were stiff Prussian military figures, and rigid German social and class distinctions as seen from the more relaxed, liberal atmosphere of Munich. The magazine’s biting humor soon earned it a notoriety, and the magazine was viewed officially as immoral, revolutionary and socialistic. For more information visit www.simplissimus.net
# # #
Workhouse is a full-service creative agency headquartered in NYC specializing in integrated marketing positioning emerging & established brands. Clients have included Debbie Harry, Francis Ford Coppola, Tim Burton, David LaChaplle. Visit workhousepr.com