Persuasion Engines Makes Market Debut with Snapshot!

Oct. 17, 2011 - PRLog -- 17 October 2011 – Persuasion Engines, a UK start-up focused on defining consumer behavioural values, today launched Snapshot!, the first in a suite of products, based on its Psyche 1.0 marketing tool. Snapshot! provides marketing professionals using lifestyle directories with a unique view of their customer base by profiling their brand’s customers with what it calls a Psyche-Type.  It then goes on to compare the brand’s profile to the relevant UK norm and define what it means for the brand. As part of the launch Persuasion Engines will be giving ten Snapshots! away for free via its website: www.persuasionengines.com.

Psyche 1.0 is easy to use and is designed to simply plug in to any database. Psyche 1.0 helps organisations to greatly improve customer targeting and engagement by answering a fundamental question: why some people buy from them, but others, who look the same demographically and share the same lifestyles, don’t and won’t?

Stephen Barr, Persuasion Engines’ Founder and a behavioural psychology specialist, commented: “Most buyer behaviour is driven by a person’s values beliefs and motivations; if you know a person’s values you know what they think is important and why; and that means you can target them based on who they think they are, rather than on demographics. It also means you can engage with them, on their terms”.

“Snapshot! is the starting point for everyone we work with as it provides customers with a simple but powerful view of their customer base – who buys...why they buy. The result is better targeting and engagement”.

The company runs its own private research panel of more than 5,000 UK adults, called the Persuasion Engine; it’s this Persuasion Engine that feeds Psyche with relevant data to deliver this values-based segmentation. Panel members answer questions about their values, beliefs and motivations, as well as sharing information about what they are currently buying , doing and consuming.

Through sophisticated statistical modelling of the Persuasion Engine the findings are then applied to the whole of the UK (on the ‘Orchard’ multi-source UK database from greenstone data solutions ltd.)  to provide a prediction regarding the underlying values, beliefs and motivations of more than 36 million UK adults. Each of these adults has been tagged with one of eight Psyche-Types.  

Jon Hinkley, Managing Director of greenstone data solutions comments, “greenstone is always looking for ways in which we can give our clients an edge in their targeting and hence our interest in Psyche 1.0.  We’ve taken a number of our clients through the Snapshot! process already and the initial results have exceeded all expectations.  It was a logical step to therefore add Psyche to our multi-sourced UK wide prospect database, Orchard and we’re delighted to be able to tie-up exclusively with Persuasion Engines in this way, to further improve the service offering we provide to our clients and prospects”.

Snapshot! is now available from Persuasion Engines with pricing starting at £950. For further information on Persuasion Engines and its suite of Psyche 1.0 products please go to www.persuasionengines.com.

Notes to Editors
About Persuasion Engines:
Persuasion Engines was founded in early 2011 by Stephen Barr, a specialist in behavioural psychology and understanding the values behind these behaviours. Using a combination of its Psyche 1.0 product and the powerful  Persuasion Engine it provides marketing professionals with the tools to understand and answer a fundamental question: why some people are more likely to purchase one particular brand above another and why others who look the same demographically, don’t and won’t. www.persuasionengines.com