Bosch employees attend training on Theory of Excellence (THE)

Bosch Thailand Ltd sales employees attended a training course on the Theory of Excellence (THE) with a special focus upon advanced presentation techniques and integrated thinking skills in line with their continuous employee development program.
Bosch Automotive Components
Bosch Automotive Components
Oct. 17, 2011 - PRLog -- The Bosch Group is one of the world’s biggest private industrial corporations. Its Thai operation was established in 1991 and is responsible for the sales and distribution of Bosch high quality products like automotive aftermarket spare-parts, power tools and security systems. The automotive market is extremely competitive and to remain a market leader Bosch has engendered a working environment in which creativity, innovative power and enterprise can flourish. To support this approach, Bosch place tremendous importance on employee training and a continuous development programme. In-line with this, the Thai Brake Booster and Master Cylinder Sales and Administration Team attended an intensive training course to improve their presentation skills and develop their decision making abilities. The course was provided by the Theory of Excellence (THE).

Members of the Bosch team, who were also accompanied by the Head of HR  Kitsumanan Litaon, were initially trained in advanced presentation techniques. The session included the very latest research on attention; different stimuli’s effect on brain; plus how humans learn new information which is critical when selling a high technology solution such as the Bosch braking systems components. The course also included social perception skills including the role of mirror neurons plus the dopamine and oxytocin reward circuits. The second part of the course covered the different neural networks used to arrive at different conclusions and how these affect the decision process and the resulting choice made. The team then practiced Advanced Integrated Thinking, one of the principle methods and techniques within the Theory of Excellence. The training was conducted by Terry Wilcox, the founder of the Theory of Excellence.

, and was extremely interactive and stimulating.  

Mr Pierre Maillot, Bosch Thailand’s Brake Division Sales Manager comments on the course: "With the constant emergence of new technology and ever increasing customer expectations, continuous training is critical for peak performance and to achieve our high levels of service. I initially consulted with my team regarding the areas they would like to receive training upon. Presentation skills along with help making difficult decisions were the top two areas they identified as needing improvement. This, along with information regarding the type of presentations made to customers and decisions made during the sales process was relayed to Terry prior to the training. The course was then tailored towards the content and the specific team modes of operation to ensure maximum impact and relevance of the program. I was also able to review the main content including the exercises prior to session. This helped ensure the training had maximum impact and it was well worthwhile putting this preparation in beforehand."

To help the participants relax along with developing a confident attitude towards the training, the course was held off-site and started with pizza and salad along with an informal chat about the participant’s expectations and areas they would like to improve as part of the course. These limitations and aspirations were then used within the course to ensure that the new skills and examples used to help understanding were made as relevant as possible to the actual participants own knowledge and experiences. This also ensured the course content was absorbed and long lasting. This informal start also helped to break the ice and engendered tremendous interaction throughout the course. As well, to encourage long-term erudition and adoption of the new techniques, different smells, unusual textures to touch, and various foods were used to support the learning in-line with recent research on using multiple stimuli to improve cognitive change and acceptance.  

The attendees left with many new skills and techniques including how to use natural images and objects to increase message reception, using novelty or fun for increased customer persuasion, the origins and attributes of different behavioural types, and the conflicts and contradictions of different cognitive circuits. Following the session back at Bosch, the team amalgamated what they had each learned from the course and the positive aspects of the training. The extraordinary aspects of the course identified by the team included the excellent use of multi-media and interesting illustrations to help demonstrate points, the interactive nature of the course, examples or exercises that were connected with the actual work performed and the fact that all of the content could be applied to both work and life in general. One of the most positive factors voiced was that the Bosch management had asked for input from the team and had then taken the time and effort to provide input to ensure that the course enhanced the skills specifically identified by the team. This was appreciated by every member of the sales team and seen as having a very positive impact on their motivation and loyalty to the Bosch organisation. An improvement poster listing all the ‘key learns’ was then produced and displayed around the office to help reinforce the course content and act as a spring board for further improvements in associated areas. This follow-up review process identifying the ‘group learns’, together with the posters helped to cement the learning process and ensured the new skills were incorporated into the team’s current working practices.

One of the participants, Vimonpattanon Supin has already used the new techniques learnt from the training and provided feedback, "I have already had the chance to use many aspects of the training within a customer training session. I got good feedback from the customer. It was really good!”

Mr Pierre Maillot added; "During this training session and in the follow up sessions back at the office all members of the Bosch Automotive team showed tremendous initiative and a strong appetite to learn. My team now understands much more about how the human brain functions and makes decisions. The Theory of Excellence training will definitely make a difference to the performance of my team and I am sure that this new knowledge plus the new techniques acquired are going to enrich and enhance the quality of service that customers will now receive.”

The presentation techniques and advanced decision making course is one of many on applying the Theory of Excellence. There are many other training programs based on the same theory to improve business performance in areas such as innovation, team work, change management, project management, and recruitment. They are all extremely high quality and each one has very engaging content plus incorporates the very latest research in areas such as cognition, evolution, genetics and other scientific developments while being comprehensive and very interactive to ensure maximum adoption. On completing a Theory of Excellence training course, participants take away new strategies and principles allowing them to immediately increase their performance and improve their working practices. They are also really enjoyable and the novel delivery of the content leaves the participants enthused with new motivation and commitment to strive for excellence within their role.  

The Bosch Group is a leading global supplier of automotive and industrial technology, consumer goods, and building technology, with sales of 47.3 billion euros. The Bosch Group has more than 350 subsidiaries and regional companies and is represented in roughly 150 countries. Bosch spent 3.8 billion euros for research and development in 2010, and applied for over 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

Additional information on the Bosch Group can be accessed at http://

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Theory of Excellence (THE) provides a complete and integrated framework for all aspects of business – strategy to task optimization. It is based upon implementing a totally natural approach to business and incorporates the very latest research and discoveries in areas such as Evolution, Neurology, Genetics, Cognition, Artificial Intelligence, Biology & Psychology. THE extends and improves the traditional approach to business to capitalise upon new knowledge and techniques recently identified as having a positive impact upon organisational performance. THE is the new management approach for the 21st Century.

For general information on Theory of Excellence go to or for more details on THE training courses and costs please email or call +66817011315.
Source:Terry Wilcox, Theory of Human Excellence
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Tags:Bosch, Training, hr, Automotive, Cars, Presentation, Consultancy, Thinking, Cognition, Thailand, Asia, Pattaya, Decisions, Human
Industry:Automotive, Human resources, Industrial
Location:Chonburi - Thailand
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Page Updated Last on: Oct 17, 2011

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