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Follow on Google News | iContact Employees Dumpster Dive to Promote Good Recycling Practices and Environmental AwarenessiContact Corp., a leading email marketing and social media marketing company and a certified B Corporation, today announced iGreen Week. The highlight of the week will be a Dumpster Dive was held Wednesday, Oct. 12, 2011.
By: iContact (Logo: http://photos.prnewswire.com/ iContact collected trash from its employee base for an entire week at the company's Morrisville, NC headquarters. During the Dumpster Dive, this trash will be spread out in the iContact parking lot and employees will sort the trash to identify items that could have been recycled. Representatives from the Department of Environmental and Natural Resources will be on hand to reinforce the importance of good recycling practices. Results from the Dumpster Dive, including an analysis of the percentage of recyclables thrown in the trash, will be released later this year. The Dumpster Dive will also be streamed live via a webcam and those interested in watching can view it at http://www.ustream.tv/ "iContact has adopted a triple-bottom- iGreen Week will also include the following: Green Derby: Members of iContact's Environmental Changemakers group, an employee-based action team, will hold impromptu spot checks on departmental trash and recycling bins. They will grade each department on how well they are recycling, and the iContact department receiving the highest grade will be recognized for its efforts. Education Campaign: New educational materials and visual displays will be placed near all recycling bins and trash cans to inform employees about good recycling practices and how they can make an impact. Metering Systems: iContact will announce plans to install metering systems at its corporate headquarters to better gauge energy efficiency and determine ways to further reduce the company's carbon footprint. iContact was certified as a B Corporation in 2010 after completing a comprehensive B Impact Ratings Survey. B Corporations are a new type of company using the power of business to provide a public benefit. Last year, iContact reduced its year-on-year carbon footprint by 30 percent, and offset 51 percent of emissions in 2009. iContact has implemented several changes over the past two years to promote environmental sustainability including: Implementing a centralized waste and dual-stream recycling collection system, and purchasing a scale to measure landfill waste and recycling output Purchasing LED monitors for company use instead of LCD Procuring iContact-branded sporks and plates for all employees to replace throw-away utensils and plates Putting up an iContact carpool map and offering financial incentives to facilitate and encourage participation Adopting a stretch of highway near the iContact office For more information, please visit iContact's corporate responsibility page, and follow the iContact blog at blog.icontact.com. End
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