Lot71 Selects Workhouse as Agency of Record

WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies has been selected by New York-based creative agency Lot71 as A.O.R.
Oct. 13, 2011 - PRLog -- WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected by New York-based creative agency Lot71 as A.O.R. Workhouse will develop integrated promotional campaigns that synchronize communication efforts, including international endeavors, and will execute a comprehensive public relations plan for project publicity and special events. The assignment is effective immediately. Interested media please contact Workhouse, CEO Adam Nelson directly via email nelson@workhousepr.com or by telephone +1. 646. 205. 2540

Lot71 is a New York based creative agency that embraces innovation and risk-taking within the intersection of architectural, environmental and brand-experience design. Principal Mike Brown is a storyteller: a creative director of live experiences, a designer-artist-architect of immersive environments.  Since premiering at Mercedes Benz Fashion Week as Production Designer for the Adidas Y-3 Spring/ Summer runway show in 2006, Lot71 has established itself as a striking presence across the industries of fashion, luxury, retail, lifestyle and hospitality. This holiday season, the agency designs and produces large-scale seasonal interior installations for Uniqlo (Heat Tech™, Holiday 2011, Spring 2012 and beyond) which includes (3) three of their New York stores and (12) twelve of their global locations such as their new Global Flagship Store located on Fifth Avenue at 53rd Street and their new midtown location to debut this month on 34th Street at Sixth Avenue in New York City.

Notable projects include the 2011 U.S. launch of the Bulgari Mediterranean Eden Collection at their Fifth Avenue Flagship; the Swarovski Elements 2011 Menswear Collection; Swarovski Crystallized Spring/ Fall 2011 Collections; Swarovski Crystallized dinner celebrating Manish Arora; Monique Pean Spring 2011 Collection Preview; Isaac Mizrahi Spring/ Autumn 2009, 2010 Runway Shows; Diesel Black Gold Autumn 2010 Runway Show, Thakoon Autumn 2010 Runway Show, Adidas Y-3 Spring/ Autumn 2006, 2007 Runway Shows, Tommy Hilfiger Autumn 2007 Runway Show, Target Spring 2011 Preview and Kaelen Spring 2011, Autumn 2011 and Spring 2012 Presentations.  A true milestone in 2009 was the Lot71 designed solo art installation, LostLES which appeared at Tiny’s Giant on the Lower East Side.

With relentless imagination, unwavering creative integrity, and work anchored in language, story and space, Lot71 designs and produces installations and environments for a diverse array of clients and industries. Thriving on the catalytic moment of discovering the core visual language of a brand-driven design narrative, the group amplifies its resonance through uniquely crafted systems, components and detailing. They employ methods by which a designed space will unfold and reveal itself as the viewer engages. With impassioned conviction that the live experience of the spaces people observe, engage and interact with is the most compelling design media, Lot71 works closely with  clients to provide a comprehensive process integrating brand story and brand experience. To capture the span and diversity of Lot71’s work, the name references both an empty space and a work of art up for auction. The environments that Lot71 designs are more aptly considered sculptures or interior architecture that transform over time as people engage with them. Educated in art history, literature, theater and architecture, Mike Brown launched his professional career as a stage designer for theater. Lot71 emerged from his drive to establish himself as a creative director and designer who shifts fluidly between industries - whether fashion and luxury, interiors and hospitality, art and music, or otherwise. Untethered by limits of industry or style, Lot71 now creates work that deftly opens eyes and provokes conversation - immersive environments that manifest strikingly innovative live experiences and amplify the relationship between people and brands. For more information visit www.lot71.com

LVMH Dom Perignon, Bulgari, Swarovski, Isaac Mizrahi, Uniqlo / Fast Retailing, Diesel, Hugo Boss, Kaelen, Sixty SpA, Target, Thakoon, Tommy Hilfiger, Adidas Y-3, Thomas Serrano, EURO RSCG, OBO, KCD, Dizon, Etienne Russo, Collins, Laforce + Stevens, Launch Collective and Le Book.

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Workhouse is a full-service creative agency headquartered in NYC specializing in integrated marketing positioning emerging & established brands. Clients have included Debbie Harry, Francis Ford Coppola, Tim Burton, David LaChaplle. Visit workhousepr.com
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