White Apricot Introduces Green Grab Bag Natural Beauty Products Samples Service

Oct. 12, 2011 - PRLog -- LOS ANGELES, CA, OCTOBER 12, 2011 — In an effort to demystify the world of eco friendly beauty, White Apricot is introducing Green Grab Bag, a sampling program that, once a month, will deliver a sustainable jute bag, filled with natural, organic and vegan beauty products, into the hands of beauty addicts all across the United States.

Named one of Lucky Magazine’s “Five Eco Sites to Love” in 2010, White Apricot has become a “go-to” resource for staying on top of what’s hip and hot in the eco friendly world. Each week, www.whiteapricot.com brings its readers and subscribers the latest trends in the ever-expanding world of eco fashion, beauty and lifestyle, and directs them to where they can buy these items now.

“This seemed like the next logical step for us,” says White Apricot Founder Carrie Pollare, who along with Beauty Editor Bonny Osterhage, conceived of Green Grab Bag as a way to give White Apricot readers the luxury of  “test driving” some of the best eco beauty products on the market.

“It’s like they get to be us for a day,” laughs Pollare, adding that she and Osterhage have tried hundreds of brands and thousands of natural, organic and vegan products over the past  five years, and they realized that there is a general lack of public awareness about how well these products deliver.

“I think there is a common misconception that if a product is all natural or organic, it is either going to be ridiculously expensive or it simply won’t work as well as other, chemically dependent lines,” says Osterhage. “The truth is that there are many of affordable lines out there that not only rival more well-known department store brands, but they also blow them out of the water. But now, our readers don’t have to take our word for it — they can experience the results for themselves.”

The way Green Grab Bag works is not unlike other popular sampling programs, except in this case, EVERY product in the bag, from cosmetics to skin care to shampoo and nail polish is organic, natural, or vegan. Customers simply sign up at www.greengrabbag.com, and choose from a $15 month-to-month, or a discounted long-term subscription. Then, each month, they receive a bag of green goodies that allows them to try before they buy, and experience brands they may not have had the opportunity to otherwise. Full size products may be ordered at a discount through the White Apricot Exclusive Offers Page.

“White Apricot is known for our Exclusive Offers, where eco and socially conscious designers and companies offer discounts on their product lines with special codes just for our readers,” Pollare explains. “All of our Green Grab Bag participating companies will be providing Exclusive Offers on White Apricot.  So, if a Green Grab Bag subscriber finds a product she loves, she can order the full size version at a reduced price.

“In this economic climate, one of the first things women do to tighten their belts is cut back on spending lots of money on high end luxury beauty products,” Osterhage adds. “With Green Grab Bag, they can try out these products, purchase them at a discount, and be totally confident in where they are putting their dollars. Plus, it's just a nice little ‘pick me up’ when they receive these goodies every month.”

Visit http://www.greengrabbag.com for details.  Press contact is Bonny Osterhage at bonny.whiteapricot@gmail.com.

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White Apricot, LLC is an online newsletter and website that covers eco friendly fashion, beauty and lifestyle shopping. The company is introducing Green Grab Bag, a sampling program that, once a month, will deliver a sustainable jute bag, filled with natural, organic and vegan beauty products, into the hands of beauty addicts all across the United States.