Service Foods Now Offering Safe, Pure, All-Natural Sugar Substitute SweetLeaf Stevia® Sweetener

Oct. 12, 2011 - PRLog -- Service Foods, a leading provider of all-natural, high-quality organic food for home delivery, is happy to announce that it is now offering SweetLeaf Stevia® Sweetener, the 100 percent natural stevia sweetener. The decision comes after more than two years of extensive research conducted by Service Foods’ dietitians, nurses, doctors and other health experts, who found that SweetLeaf Stevia® Sweetener is the safest, purest, all-natural sugar substitute to help the company’s clients and America fight sugar-related diseases such as obesity and diabetes.

This decision was based on the all-natural profile and high-quality processing of SweetLeaf®. The sugar substitute is derived from the stevia plant, an herb native to Paraguay, and has zero calories, zero carbohydrates and zero glycemic index. During processing, SweetLeaf® employs proprietary technology that uses only cool, purified water to extract a select blend of glycosides from high-quality stevia leaves. SweetLeaf® is the only stevia-based sweetener company in the world to use this process. Furthermore, SweetLeaf® does not use chemicals, alcohols, solvents or enzymes at any stage of the extraction and purification process, which fits with Service Foods’ line of foods that are free from growth hormones, preservatives, steroids, antibiotics and colorings.

In conjunction with the All-Natural Food Council of North America (ANFCNA), Service Foods (http://www.ServiceFoods.com) created a mutually advantageous arrangement with SweetLeaf Stevia® Sweetener to provide the sugar substitute to the all-natural shop-at-home food industry. The ANFCNA is the governing body of the entire shop-at-home food industry, and the organization also campaigns for stricter label specifications and product criteria for all-natural foods. This arrangement will allow clients to enjoy safe, all-natural SweetLeaf®, along with vital industry research, articles, videos and recipes featuring the benefits and great taste of the sugar substitute.

“Research has proven that the consumption of sugar is taking a devastating toll on our health and that it is a main contributor to the obesity epidemic America is facing. Sugar is also the major factor in serious health issues like diabetes, osteoporosis, tooth decay and hyperactivity in children” said Service Foods CEO Dr. Keith Kantor. “Our research proves that using SweetLeaf® 100 percent natural stevia sweetener in moderation is a safe way for our clients to start eliminating sugars, high fructose corn syrup and artificial sweeteners from their diets. I would like to thank the Natural Products Association for helping put Service Foods and SweetLeaf Stevia® Sweetener together. We’re both active members of the NPA, which is the 75-year-old, non-profit organization for the all-natural products industry, and we’ve found their networking resources invaluable in the all-natural food industry.Service Foods is proud to offer safe, all-natural SweetLeaf® to our clients and help them lead a healthier lifestyle.”

In addition to its agreement with SweetLeaf Stevia® Sweetener, Service Foods (http://www.ServiceFoods.com) has also demonstrated its dedication to helping Americans lead a healthier lifestyle during the company’s recent work with the American Diabetes Association’s (ADA) Step Out Walk to Stop Diabetes. Service Foods was a sponsor of the Alpharetta, Ga. walk and Dr. Kantor served on the event’s Corporate Recruitment Committee for the event, which raised more than $100,000 to help fund ADA’s diabetes research, prevention, education and advocacy programs.

About SweetLeaf Stevia® Sweetener
It all started with one man who had a dream – James May, Founder and CEO of Wisdom Natural Brands®. Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May’s perseverance and dedication to bringing stevia to the United States ultimately resulted in SweetLeaf Stevia® Sweetener, a 100 percent natural sweetener with zero calories, zero carbohydrates, zero glycemic index and zero chemicals. Only cool, purified water and high-grade stevia leaves are used in its “green” processing. SweetLeaf® is the 2010-2011 Global Stevia Products Award winner for taste, technology and sustainability. For more information, visit www.sweetleaf.com.

About Service Foods
Service Foods offers a full line of all-natural foods free from growth hormones, preservatives, steroids, antibiotics and colorings. The company provides free delivery directly to customers’ homes. In addition, dietitians, nurses, doctors, dentists and fitness experts are on staff to counsel clients in leading a healthier lifestyle. Service Foods has been in business since 1981 and is based in Atlanta, Georgia, with warehouses in several states. To learn more about Service Foods, Inc., visit www.ServiceFoods.com.

# # #

Service Foods offers a full line of organic and all-natural foods. The company provides free delivery directly to customers’ homes. Dietitians, nurses, doctors, dentists and fitness experts are on staff to help clients lead a healthier lifestyle.