The Independence Chamber Of Commerce Unveils New Brand Identity

The Independence Chamber of Commerce recently unveiled its new brand identity. The changes include a new logo as well as the independence Chamber Mobile App.
Oct. 11, 2011 - PRLog -- Over the past year, the Chamber has worked to give members and the community additional informational access by implementing and utilizing multiple communications and social outlets.  These include a new website, social sites and two mobile apps giving it a more modern look and incorporating the Chamber’s purpose and mission.

“The Independence Chamber of Commerce is your Chamber. Vice President Teresa Freeland said. “If you own a business, are an employee of a business, live in this community or work here, we support you. Our new logo, social sites and mobile apps reflect that. Our involvement in the community creates that.”
The process of redesigning the brand was an effort by the staff, board and membership.  It was important to create a logo that represented the mission and vision of the chamber.  The chamber consulted with Kelly Lightfoot, Owner & Creative Director of Ampersand.

The greatest goal of the Independence Chamber is to support local business and that's exactly what this new brand identity exemplifies,” Ampersand creative designer Kelly Lightfoot said. “With the modern illustration of our local cityscape, we also see a blending of the diverse grouping of businesses which all come together under the banner of the Chamber. The colors of our new logo also represent our we-mean-business side with steel blues and our approachability and growth with the green."

The logo, the SCG mobile App and Independence Chamber Mobile App were recently displayed to the community at the 39th annual Santa Cali-Gon Days®  Festival.  

To download the mobile app search through the Android Market Place or the iPhone Mobile App Store.  For additional information, visit or contact the Independence Chamber of Commerce at 816-252-4745.

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The mission of the Independence Chamber of Commerce is to provide leadership and service to promote the economic growth of Independence.
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