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The advertising platform Softonic ADS is already generating one million downloads a month
Since its launch, the number of downloads made from the site has increased on the average of 55% per month. Softonic ADS offers the opportunity to reach an audience of more than 100 million users throughout the world.
By: Charlotte Lander
Softonic ADS offers the opportunity to place advertisements in the company's international portals, where they can be seen by an audience of up to 100 million users per month throughout the world. The Softonic English language site has hosted the largest number of campaigns so far and accounts for 38% of the advertisements placed through the platform. The Spanish language site ranks second in terms of the number of campaigns carried out (27%), followed by the German (12%), French (7%), and Italian (6%) language websites.
The principal differentiating factor between this platform and others in the market is that it offers software developers an opportunity to reach their real target audience. This advantage, and the fact that the portal logs over 459 million page views per month , have been key motives for the placement of 1,000 advertising campaigns with Softonic ADS since its launch.
Softonic ADS is designed so that software developers can create their own ads easily and quickly. Even better, it's possible to define audience characteristics, and the website generates real-time reports so that advertisers can instantly visualize a campaign's impact and performance toward set objectives. This feature allows advertisers to make modifications and adjust campaigns to their specific needs.
Best of all, this opportunity is available to all independent advertisers and companies regardless of the size of their business and their profile; advertisers define their own budgets for each advertisement and there is no set minimum cost. This way, advertisers completely control the cost of campaigns right from the planning stage.
More information is available at: www.softonic.com
Softonic is Europe and Latin America's top website for the download and sale of secure software and a market leader worldwide. Founded in Barcelona in 1997, the company now employs a staff of more than 250 employees and offices in Barcelona, Madrid, San Francisco, Shanghai, and Tokyo.
Softonic offers one of the largest collections of software, applications, and commercial demos available, all of which are analyzed, evaluated and validated in different languages by a team of expert editors.
The company currently offers over 160,000 programs for Windows and Macintosh operating systems and mobile devices available in English, Spanish, German, French, Italian, Portuguese, Chinese, Polish, Dutch, and Japanese.
More information is available at: www.en.softonic.com
Charlotte Lander – charlotte.lander@
Tel – +44 (0)20 3047 2423
Sasha Manners – sasha.manners@
Tel - +44 (0)20 3047 2326
Gabriela Polanco – gabriela.polanco@
Tel.: +34 93 601 27 00