InTopicMedia.com Announces The Next Step In Contextual Advertising

Oct. 17, 2011 - PRLog -- Contextual advertising is a targeted form of advertising that appears as a banner or pop-up ad on a website.  These ads target customers based on the specific keywords for the page the customer is visiting.  It is basically the same algorithm that internet search engines utilize that produces on page advertisements related to the keywords and search terms that are being searched.

Contextual advertising has been a major benefit for many businesses.  Since the ads are targeted based on viewer interest, the click through rate is usually much higher.  This generates revenue for the owner of the website as well as the server of the
advertisement.  Unfortunately, it has also drawn criticism due to the often utilized practice of hyperlinking: advertising programs installing software on the user’s computer.
InTopicMedia.com’s Microbanner product is unique in that it eliminates the need for double underlined keywords, opting instead to place the advertiser’s logo directly into the website content.  The end result is an eye catching ad with much more visual appeal than a simple link, resulting in a conversion rate nine times higher than traditional online ads.  Microbanners also eliminate the bulkiness of text based websites in favor of a more visually exciting and stylish presentation, creating a much more satisfying experience for the user.

For both the user and the advertiser, the Microbanner ad program is an attractive yet unobtrusive marketing concept.  The logo for the advertiser is placed within the content through the use of a proprietary algorithm, and when the cursor is moved over the logo, the full ad appears onscreen.  When the ad is clicked, the user is taken to the advertiser’s home page.  If the logo is passed over, the ad vanishes.

Advertisers have an added benefit in that Microbanners serve to enhance their corporate branding efforts, increasing brand recognition almost exponentially by placing the product logo strategically within regular web content.  Many times the advertiser logo may trigger a more familiar response than the simple name in regular print as a highlighted link.   Any means by which the general public comes into contact with a specific brand constitutes a touch point that can affect perceptions of the corporate brand.  This is where the Microbanners program can really pay off.

Advertisers are charged for every thousand impressions made as well as cost-per-click for click through to the full ad.  

According to the InTopicMedia.com site, the benefits of this product are four fold:

-   Higher conversion rates
-   Target key demographics
-   More detailed performance metrics
-   Rich-media for enhanced presentation

InTopicMedia.com cites Microbanners as the next major step forward in contextual advertising technology.  Subscribers to the service will be able to enjoy benefits such as generous payouts of up to 80%, as well as the use of InTopicMedia.com’s exclusive Keyword Bidding system, which creates cost effective marketing campaigns in a budget conscious business environment.

InTopicMedia.com was founded in 2009 to provide new and creative advertising solutions for businesses and advertisers ranging from small, one man operations to major Fortune 500 companies.  In just two short years, InTopicMedia.com has emerged as one of the leading innovators in the field of in-text marketing.

For additional information or to subscribe to the service, visit http://www.intopicmedia.com!

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InTopic Media, LLC, headquartered in Atlanta, GA, was established in 2009. The company’s mission is to apply innovative technology solutions to generate higher conversion rates for publishers, affiliates and advertisers interested in in-text advertisements as a dynamic, fresh advertising solution.

InTopic Media’s in-text advertising products allow website owners and publishers to maximize site revenues with the highest revenue share payouts in the industry.