Marketing Strategist Olalah Njenga Offers Expertise to Boomers Starting New Businesses o

Oct. 9, 2011 - PRLog -- Marketing Strategist Olalah Njenga will offer tips to boomers starting new businesses on the next edition of the Boomer Beat Show on WCOM Radio with Host Beverly Mahone.

“Whether the motivation is lack of retirement savings or a desire to stay active, more and more individuals are choosing to start a business over traditional retirement,” says Mahone.  “Ms. Njenga understands it’s an entirely different ballgame when you’re in business for yourself versus the corporate world and that’s where her expertise as a Marketing Strategist comes into play.”

Njenga, an award-winning CEO and author of the book, 37 What Were they Thinking Moments in Marketing, will join radio host Beverly Mahone on her hour-long show on Monday, October 10 at 12pm EST.  She will also answer questions from callers at 919-929-9601.

The Boomer Beat airs each Monday from 12pm-1pm on WCOM 103.5FM Radio in Carrboro, NC. You can also listen to a live stream of the station on your computer at: http://www.wcomfm.org


About Olalah Njenga
As an award-winning CEO and the author of “37 What Were They Thinking Moments in Marketing”, Olalah has been known to break a fire code or two with her standing room only events.  A member of the National Speakers Association (NSA), Olalah speaks to audiences across the United States about strategic marketing, the alignment of marketing and sales, competitive differentiation and market leader positioning.  A featured expert on Forbes.com, Fox News and Small Business Trends, Olalah is a champion for small business success and developed a game-changing system called Breakthrough Advantage™ to help business owners identify, leverage and profit from their unfair competitive advantage.

Currently, Olalah writes a column for Carolina Business Connection and is a featured expert in the 2012 and 2011 Woman’s Advantage calendar. She also sits as the chair of the Community Relations committee for the National Association of Women Business Owners (NAWBO) of Greater Raleigh, NC.  

In 2010 and 2009, Olalah was honored as an International Stevie® Award Women In Business finalist. Business Leader Media tapped Olalah as a Top 50 Catalyst Entrepreneur in 2011 and 2010 for seeing her company to record profitability.


About Beverly Mahone
Beverly Mahone is a veteran journalist, Amazon best- selling author, radio and television talk show host and motivational speaker who primarily talks about issues affecting middle-aged women.  Her journalism career has taken her to West Virginia, Boston, New Hampshire, Saudi Arabia, Guantanamo Bay, Cuba and North Carolina.

Beverly hosts The Boomer Beat radio show every Monday from 12pm – 2pm on WCOM Radio in Carrboro, NC.  She also hosts a TV show by the same name on Saturdays at 3pm on Channel 18 in Durham and Saturdays at 7pm on channel 8 in Chapel Hill and channel 4 in Carrboro.

She has been classified as a baby boomer expert by the news media and has been interviewed on Fox News, MSNBC and featured in the New York Times Newspaper.

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