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Follow on Google News | Applied Colors releases mobile technology guide for car reconditioners.A smart phone can organize your day, allow you to process credit cards, and swap photos quickly with new customers.
By: Robert Keppel The majority of small business owners have bought into the smart phone revolution by late 2011. However, among that majority, most only use a fraction of what their iPhone, android, or Blackberry can do for their business. These new phones are particularly useful to detailers, PDR tax, and interior repair techs. The reason is that we are in a particularly visual industry. The ability to quickly receive photos of dance, tears, scratches, etc. can save us a massive amount of time and secure business that we might otherwise lose. So here are four ways that you can put that expensive phone contract to work for you: 1. Photos. Ever had a customer call with the job that was "borderline"? 2. Videos. The video capability of most smart phones is now good enough for YouTube. This is a huge promotional opportunity. You only need a helper, a friend, or a coworker to do a brief video of you fixing again, spraying a seat, or buffing a car. What you do next is upload the video to YouTube and label it with something like "Tucson Dent Repair." 3. Appointment setting. Some days get pretty busy in the car business. There isn't a technician out there who has been around for more than five years who hasn't completely forgotten about an appointment. It's a huge embarrassment and a bruise on her reputation. If you can structure your whole day on your cell phone, and add alerts as each appointment comes up ( have your phone vibrate 20 minutes before the next appointment) 4. Accept credit cards. This costs about 3% per transaction. No fees initially. No monthly fees. Yes, it's a bit more expensive than taking checks, and if you have a trusted account, certainly continue taking checks. But for customers who insist on plastic, and for new customers, processing cards with your phone is a revenue generator and time saver. We recommend SquareUp. For about $100 a month, a modern smart phone can give your business a significant boost in efficiency that literally no other piece of equipment can. It can be a bit frustrating learning to use at first, but necessary to your business once you master it. Full article: http://appliedcolors.com/ End
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