D.D. Williamson Unveils New Brand Identity

“The Color House” provides collaborative science, solutions, and service for product developers
By: Campbell Barnum
Oct. 6, 2011 - PRLog -- D.D. Williamson launches a new brand image to reflect its expanded expertise in color solutions for customers. In the new logo “DDW” replaces “D.D. Williamson” for a concise, contemporary image. “The Color House” tagline expresses a place where creativity blends with advanced technical capability to bring color ideas to life. Like leading, global flavor houses, “The Color House” provides collaborative science, solutions, and service for product developers.

In recent years the company has recruited experienced food scientists to fill several new positions, located in the U.S. and Europe, in applications and innovation. Customer demand for custom solutions has increased with requests for naturally derived alternatives to synthetic food color additives.

“The new identity helps demonstrate DDW’s ability to deliver creative color solutions for customers across a wide range of application sectors,” said Campbell Barnum, VP, Branding & Market Development. “What has not changed is DDW’s global commitment to the highest product standards and quality systems,” added Barnum.

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A trusted and recognized provider of color solutions for the food and beverage industry, DDW operates nine manufacturing sites on five continents.
Tags:Brand, Identity, DDW, D.d. Williamson, Caramel, Color, Natural, Food, Beverage
Industry:Food, Science, Marketing
Location:Louisville - Kentucky - United States
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