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Follow on Google News | Marketing Matters Support National Tinnitus Charity InitiativeMarketing Matters is supporting its long-standing client the British Tinnitus Association (BTA), in its efforts to encourage more people across the UK to support existing tinnitus self help groups or to establish new ones.
By: Jenny Pearce The agency has provided pro-bono creative support to the charity, having designed and sponsored a new publication, ‘Together’ The PR team at Marketing Matters has also contributed an article for the magazine, and will be speaking at an event to be hosted by the BTA at the Deaf Cultural Centre in Birmingham on Saturday 15th October. Zoe Hiljemark, PR Account Director at Marketing Matters, will discuss how people intent on establishing new tinnitus support groups could utilise the media to promote the group and attract new members. Although Bournemouth has a long-standing tinnitus support group which meets every fourth Wednesday at the East Cliff United Reformed Church on Holdenhurst Road, (www.bournemouthtinnitus.co.uk) The dwindling number of groups in recent years has been the result of a number of factors, yet the BTA is hoping to see this trend reversed and is stepping up its active support of the groups as part of its new ‘Talking Tinnitus’ campaign. The charity’s Talking Tinnitus campaign aims to get people talking about their tinnitus experiences. Tinnitus support groups are considered an ideal place to talk to others and to share experiences, advice and coping strategies. Attending a support group, in conjunction with seeking advice from organisations such as the BTA, GPs and specialist tinnitus clinics, is considered a useful way of managing the condition. David Stockdale, CEO of the BTA, said: “The support of Marketing Matters has ensured that we have been able to create a brand new professional publication which will be a valuable resource for many people who experience tinnitus throughout the UK.” -ENDS- Contact details Zoe Hiljemark, PR Account Director / Jenny Pearce, Senior PR Account Executive E-mail: zoe@marketing- Tel: +44 (0) 1202 777111 / +44 (0) 7770 924439 Address: Marketing Matters, Unit C, Acorn Business Park, Ling Road, Poole, Dorset, UK, BH12 4NZ Please follow us on Twitter at http://twitter.com/ Notes to Editors About Tinnitus Not an illness or disease, tinnitus is a term that describes the sensation of hearing a noise in the absence of an external sound. The noise can have virtually any quality. Ringing, whistling, and buzzing are common, but more complex sounds may also be reported. Troublesome tinnitus can be very distressing for the affected individual, and issues may arise with sleep, concentration and mood. However, in many cases, subtle changes in people’s environment can address these issues, and improve quality of life. About Tinnitus Support Groups Many tinnitus support groups are run by volunteers, the majority of whom experience tinnitus themselves, and are attended by people of all ages. Groups not only organise regular meetings, but can also be active in fundraising for tinnitus charities and in campaigning for better tinnitus awareness and the provision of improved support services within the remit of the NHS. They also may organise speakers on a diverse range of topics such as relaxation, stress management, diet and exercise – all of which can affect the experience of tinnitus – and non-tinnitus related subjects. A list of existing support groups is available at www.tinnitus.org.uk/ # # # Marketing Matters is an integrated creative, digital and PR agency based in Poole, Dorset. We work across a range of sectors, specialising in marine, property, charity and B2B clients on a national and international level. End
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