BPC helps International Student Network Inc to promote scholarship expo in Jordan

Malta based marketing and communications agency BPC International recently assisted the International Student Network Inc (ISN) to promote the American Education Scholarship Expo, which took place in Amman, Jordan on 30 September 2011.
Oct. 5, 2011 - PRLog -- The expo brought representatives from 20 leading US universities to Amman to meet students interested in obtaining scholarships to study in the United States. The event was organised in collaboration with the US Commerce Department within the US Embassy in Jordan.

Through a co-ordinated campaign carried out through social media and PR, BPC was able to leverage its network of online influencers and journalist connections in Jordan to promote the fair to the Jordanian public.

In addition to obtaining coverage on youth orientated media, including music station Play 99.6 and blogs such as Jordanoholic, the expo was also covered by news agency AmmonNews and by leading national media titles such as The Jordan Times and Al Arab al Yawm.

The universities who participated in the fair were;

Fontbonne University
Illinois Institute of Technology
Clarion University
Bellevue College
Oklahoma City
Eastern Illinois University
Winona State University
Pace University
Concordia University
Drury University
Santa Monica College
Moore College of Art & Design
Pittsburg State University
Quinnipiac University
Saint Louis University
Fisher College
University of Kentucky
Drexel University
Carroll University
Northeastern University
SIT Graduate Institute

The United States remains the top destination for foreign students seeking higher education. In 2010, over 560,000 students from around the world enrolled at American colleges and universities.
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Tags:Bpc, Malta, Jordan, Amman, PR, Social Media, Marketing Communications
Industry:Education, Media
Location:Hamrun - Malta
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