Hip Hop Battles Breast Cancer: Rock And Soul Partners With Mama Luke For Breast Cancer Event

Oct. 4, 2011 - PRLog -- Rock and Soul, New York’s "ORIGINAL" DJ Equipment & Vinyl Shop, is partnering with the Mama Luke Breast Cancer Movement on “Hip Hop Battles Breast Cancer” an event to help raise funds for the American Cancer Society and support National Breast Cancer Awareness Month.

Rock and Soul, one of the world’s first DJ shops has seen many of Hip Hop’s biggest stars walk through its doors since 1975. But never for a such a great cause. “We were approached the founder of Mama Luke, a breast cancer movement centered around the Hip Hop community, in hopes of putting together an event” explained Sharon Bechor, owner of Rock and Soul. “It was a perfect fit.”

Kangol Kid, a rap artist who founded Mama Luke after his manager’s mother lost a 3-year battle to breast cancer, has used a single pink t-shirt signed by Hip Hop icons to symbolize his mission. The shirt is now covered with signatures by Will Smith, Salt-n-Pepa, Naughty by Nature, Kool Herc, Doug E. Fresh, LL Kool J, and many others.

The public event is taking place on Thursday, October 13th, from 4pm to 6:30pm at Rock and Soul, will feature performances by DJs and Hip Hop artists including, DJ Diamond (original DJ for EPMD, Beyonce, PRINCE, MTV's Making the Band), Doctor Ice (UTFO/Whodini) who is performing his new single "Comeback," DJ Ted Smooth, and DJ Evil Dee of Black Moon, with more to be announced.

There will be a raffle for the opportunity to win great equipment from companies like Skullcandy, Pioneer, Odyssey and others who are donating items for the event. Rock and Soul is also asking all of its customers to “round up for breast cancer” on purchases made at the store through October. All proceeds will go to the American Cancer Society.

EVENT LOCATION: Rock and Soul, 462 7th Ave, New York, NY 10018  Tel: (212) 695-3953

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Rock and Soul is the "ORIGINAL" DJ Equipment & Vinyl Shop, founded in New York City in 1975. Many of today's most famous DJs got their start at Rock and Soul -- and 35 years later they're still among NY's most respected shops for all things DJ.