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Brand Integrity Names Sarah Derrenbacher as VP, Senior Client Partner
Sarah Derrenbacher has been promoted to Vice President, Senior Client Partner at Brand Integrity. She will leverage the company’s consulting and software solutions to help clients manage their branded experiences and gain more loyal customers.
In her new role, Sarah will leverage the company’s consulting and software solutions to help clients effectively manage their branded experiences and gain more loyal customers. She’ll utilize the proprietary Achieve Brand Integrity® strategy as well as Potential PointTM 5.0, an experience management solution that streamlines management of the branded experience through employee assessments, strategic recognition, customer feedback and reporting tools. She will also assume internal leadership responsibilities to help drive the company’s strategy of becoming a market leader in experience management solutions.
Sarah joined Brand Integrity in 2007 as a Brand Strategist. In that role, she developed customized strategies to help the company’s senior living and healthcare clients support internal brand alignment, cultural change and proven ROI.
“We rely heavily on Sarah’s expertise in designing and implementing experience management solutions,” said Gregg Lederman, CEO. “That experience, mixed with her knowledge of the senior living and healthcare industries, is essential to helping our clients strengthen their brand and increase customer loyalty.”
Sarah will continue to work out of the company’s Rochester, New York office.
About Brand Integrity
Brand Integrity is the experience management company. They offer consulting and software solutions that help companies define their brand, align and engage employees, and create greater accountability for delivering consistently positive customer experiences and generating increased customer loyalty. Headquartered in Rochester, NY, Brand Integrity is a privately held company. For more information, visit www.brandintegrity.com.
Page Updated Last on: Dec 14, 2012