Creator of NBC’s The Biggest Loser’ Simply Sensible Product Line Launches Website

Oct. 4, 2011 - PRLog -- LOS ANGELES, CA — October 4, 2011 — Chef Calvin Harris, creator of NBC’s The Biggest Losers’ Simply Sensible entrées, a line of healthy meal options available at grocery retailers across the country, launched a new website today.  The site, chefcalvinharris.com, is a bold, lively and clean user-friendly online destination which offers cooking videos, as Chef Calvin displays a range of dishes from featured recipes in the lifestyle kitchen; Chef Calvin talks about his journey to culinary success; the philosophy behind his food style; the preparation and execution of his healthy and flavorful dishes. “The new site is designed to help busy home cooks and the culinary curious to make smart, informed decisions about food and cooking while also helping to provide well balanced meal options without sacrificing flavor,” said Chef Calvin.  “I always ask myself, ‘How will I impact people’s lives in a positive way through food?  My new site helps me to celebrate my love and passion for food.”  
Chef Calvin’s site is driven by his culinary philosophy as the LifeStyle Chef to create highly flavorful, well balanced meals and to develop everyday recipes and products that allow you to live the Simply Sensible lifestyle. Consumers will view recipe ideas for a delicious well balanced meal at home  that include foods like a oven roasted rosemary chicken with truffle sweet potato mash; zing salmon; pan sautéed tilapia with jalapeño lime marinade; oven roasted tomatoes; grilled vegetables with aged balsamic-infused goat cheese sandwiches and so much more.  Most of the recipes are accompanied by cooking videos featuring Chef Calvin that bring the meals to life, which are produced by MotionWorks Productions.
As a major feature of the site, Chef Calvin discusses his partnership with NBCUniversal Television Consumer Products Group and Reveille LLC to create a line of refrigerated, fully-prepared healthy meal options called Simply Sensible which launched earlier this year in conjunction with NBC's hit-series, “The Biggest Loser.”  Simply Sensible is endorsed by the American Heart Association and has an average retail cost of $6.99. Simply Sensible products are the first fully prepared “better for you” meal options and are available in the refrigerated section of national grocers.
Visit Chef Calvin’s new cool foodie website at http://www.chefcalvinharris.com.


About Calvin Harris
Calvin Harris, a Texas native, has more than 25 years of Restaurant and Food Product Development experience. He is a classically French trained Chef and graduate of the Culinary Institute of America in New York and has been cited as one of Nation’s Restaurant News’ Top 50 Research and Development Culinarians and South Florida’s “40 under 40”  Most Influential Black Professionals.  Harris’ successful foray into research and development began when he served as a corporate Research and Development Chef for TGI Friday’s of Carlson Restaurants Worldwide and the Triarc Restaurant Group on Arby’s where his role was to create new products. Harris later joined Burger King as the Senior Director of Product Innovation where his creations resulted into more than 30 new or improved menu items. Following his success at Burger King, in 2006 Harris embarked on a new venture of his own, Harris Food Group Inc. which manufactures kettle cooked food products for both food service and retail grocery stores. In 2009 HFG began marketing and distributing branded licensed food products and launched a line of refrigerated TGI Friday’s side dishes sold at local grocers, along with a line of fully prepared refrigerated entrées under the Crock Pot label.  In 2010 Harris Food Group joined in a licensing partnership with NBCUniversal and Reveille for refrigerated, healthy food meal options for the co-branded line The Biggest Loser/Simply Sensible, which are available in grocery stores across the country now.  

About “The Biggest Loser”
“The Biggest Loser” airs on NBC Tuesdays at 8 pm (ET).  The first reality series where everybody "loses," “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper, Anna Kournikova and Dolvett Quince. “The Biggest Loser” is a production of Reveille, 25/7 Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, “The Biggest Loser” has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, “The Biggest Loser” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, from Rodale, “The Biggest Loser” consumer products program has generated over $300 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including “The Biggest Loser” video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. “The Biggest Loser” was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out www.biggestloser.com for more information.


Media contact:
Melissa R. Hibbert
Chef Calvin Harris PR
310.421.5349
pr(at)chefcalvinharris(dot)com
www.chefcalvinharris.com