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Follow on Google News | A whole heap of Green Certificates for the hospitality IndustryGlobally there are so many different green certification schemes for the hotel and hospitality industries that both the hoteliers and their customers are both confused and frustrated. What is needed is a common benchmark!..
By: Paul Rees According to the World Tourism Organization, ecotourism is the fastest growing market in the tourism industry, growing at a rate of 5% worldwide and representing over 11% of all consumer spending. The non-profit International Ecotourism Society recently stated 'more than two-thirds of U.S. and Australian travelers, and 90% of British tourists, consider active protection of the environment and support of local communities to be part of a hotel's responsibility.' From this you clearly see that to stay competitive in the market, you need to be green certified – but which one? There is Green Leaf, Green Key Global, Green Globe, Green Seal, Green Tourism Business Scheme, and for all we know Green Giant (I made that up)! The UNWTO (World Tourism Organisation) Is it not time for the world’s governments to come up with a common standard for the Industry to be measured by? I understand that there will be regional variations required, but it is not beyond the means of man (or government official) to allow for these. In this way the hotel and travel Industries will all have a collective understanding of what is required and how to achieve truly recognized green certification, and your customers will understand how to measure your achievements. This article is the introduction to a series of articles on ecotourism, the way forward from Hotelier.com. Author: Paul Rees http://www.hotelier.com # # # Hotelier.com is an online magazine dedicated to the hotel and hospitality industry. We provide the latest Industry news, and have dedicated news sections for travel, hotels, business news, hotel technology, food and more. We also have an Events Directory for Organisers to add their events, and a Suppliers Directory for Companies to get noticed. Don't forget HotelSocial the social network for the hotel and hospitality industry - with free registration -- and finally now new to Hotelier.com the new recruitment section of the site Hotelier.com - the all inclusive Hotelier website End
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