MyDestination.com and Ballena Tales Magazine Announce a Strategic Alliance in Costa Rica

Oct. 4, 2011 - PRLog -- MyDestination's is committed to providing up to date, accurate, and useful information about Costa Rica and then making it easy to find on the internet. This job just got easier with today's announcement that My Destination is partnering with Ballena Tales, the premier magazine in the South Pacific region. Ballena Tales will provide compelling content to MyDestination and in turn MyDestination will help that information reach a large global audience. Both companies benefit from this partnership by allowing them to focus on what they do best while utilizing the other company´s strengths to improve services to their clients.

"Ballena Tales brings something special to MyDestination" say Chuck Chastain, director of MyDestination Costa Rica. "It is our commitment to provide the most accurate and complete information possible. Working with regional magazines and teaming up to improve content, we accomplish this goal. Visitors to our site will be better informed and enjoy their experience more because of this partnership with Ballena Tales"

Dagmar Reinhard, editor of Ballena Tales says "I am very excited about this alliance. Our magazine focuses on the Costa Ballena – Osa – South Pacific area, and does not only report on our paradisiacal landscapes, wild life and climate, but very strongly on the people who live in this zone. You will hear from pioneers, telling you how life was fifty years ago in this only recently discovered tourism paradise. Ballena Tales features artists of the jungle, wood carvers, photographers and painters. You will learn about adventures in the area, or about successful environmental initiatives. We feature useful information about the Chambers of Tourism, complete with Tide Charts, Surf and Events." She goes on to say, "This area is so amazing because of its very special people, many of them long-time residents wanting to give back to the tico community for what they have found here,  peace, kindness and a ready smile. We are happy to team with an international travel network that can help to drive more business to our area and help to make our community stronger"

Under this Partnership -

MyDestination will feature articles from Ballena Tales that are relevant to its 12,000,000 annual visitors. Ballena Tales and its writers get the benefit of their articles reaching a large international audience which will generate an incredible amount of exposure for the magazine. MyDestination will have more compelling content that will attract more visitors and help its search engine rankings. Advertisers on both platforms gain more exposure.

Ballena Tales will use MyDestinations event calendar to inform locals and travelers about events in the South Pacific region. This benefits event organizers by giving them 2 different ways to promote their event and reach larger audiences that are in Costa Rica and those planning their vacation.

MyDestination will take advantage of the local relationships that Ballena Tales has fostered since 2008 and use its sales force to raise awareness about its product. This allows MyDestination to focus on national and international advertisers and have confidence that the local community is getting the opportunities to be represented on the website.

Ballena Tales can now offer its advertisers the power of MyDestinations online multi media. MyDestination produces professional business information videos, virtual tours and can place them on the web where they can be found by international audiences.

Ballena Tales will take advantage of the global network that MyDestination has been working on since 2006 to get it's product out to an international audience. This allows Ballena Tales to focus on the local community and trust that their on-line presence is taken care of through this partnership.

Ballena Tales and My Destination will collaborate on joint marketing initiatives and share their roadmap to continually improve the evolution of their products.

About MyDestination

MyDestination is a global travel resource and complete online marketing platform powered by a diverse community of local experts. We produce comprehensive information with unique travel articles, guides, insider tips, videos and panoramic virtual tours. Through interactive features visitors can personalize, share and inspire their travel experiences. We make travel experiences more enriched, more enjoyable and quite simply, better. MyDestination also provides local businesses with a way to connect to it's large international audience. The unique client inter-face provides businesses with real time statistics showing just how effective the service is, and offers insight into marketing opportunities.  Passionate about providing the best value for money, we work closely with the global players whilst also supporting local businesses and everyone’s right to choose what suits them best. Established in 2006 by award-winning (and travel-mad) young entrepreneurs Neil Waller and James Street, we now cover over 100 destinations around the globe. You can find them at www.mydestination.com or the Costa Rica site at www.mydestination.com/costarica.

About Ballena Tales
 
In 2008, BALLENA TALES was established by the German Dagmar Reinhard, who had come to Uvita (Costa Ballena) and fallen in love with the area, as all of us down here. She´d lived in other South American countries and was fluent in English and Spanish – allowing her from the very start excellent relationships of trust and respect with all communities, Costa Rican and foreign alike along the coast. Ballena Tales is an insider news and tourist magazine covering Costa Ballena in the Canton of Osa in the South Pacific region of Costa Rica. It is a fully bi-lingual, bimonthly and full color, glossy magazine. We are distributing 17,500 copies a year all along the coast even at Drakes Bay, including the Palmar Sur and Quepos airports. You find us online: ISSUU.com – Ballena Tales, with a *****star Rating and of course on facebook. Over 70% repeat customers. We are free collaborators with the local Chambers of Commerce and Tourism, CAP on Crime, the International Costa Ballena Women´s Network, Escuela Verde and public schools, environmental organizations and other entities. Ballena Tales represented their customers in the South Pacific region at the 2011 EXPO OSA (Tourism Show in San Jose).

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MyDestination.com/costarica offers a cost effective and excellent opportunity for Costa Rican businesses to market their products and services to a large international audience that is searching specifically for information about Costa Rica.