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Follow on Google News | FUJIFILM Optical Devices Posts New Video on Lens Cleaning as Part of Larger Social Media Initiative"How to Clean a Lens" appears on their YouTube channel, Facebook page, and corporate blog
The three-minute video, the first installment of a multi-part video series on “Lens Care Maintenance,” – Using a chemical-free, anti-static microfiber cloth – Using an air gun and lens brush to wipe off loose dust – Do not pour lens cleaning fluid directly on a lens because it can damage internal mechanisms – Use a gentle, circular wiping motion starting from the center of the lens working outwards The “Lens Care Maintenance” The videos are part of a social media initiative introduced in March 2011 as a means to better inform the market about the unique benefits and features offered by FUJINON lenses. “In producing these video tutorials, our goal is to help our customers get the best possible performance and longevity for their equipment investment,” The videos can be accessed on the FujinonBroadcast channel on YouTube, as well as the corporate Facebook page and Fujifilm Optical Device Division blog. About Fujifilm FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/ FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com. * At an exchange rate of 86 yen to the dollar. All product and company names herein may be trademarks of their registered owners. FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/ # # # Pipeline Communications is a full service public relations agency, serving clients in the high-technology sector for a variety of markets. The firm is based in Montclair, New Jersey and has been in business since 1995. End
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