The Global Product Management Talk On Value Co-Creation

Jose Briones, Ph.D. Leads Twitter Chat On Successfully Developing Valued Products And Services
By: Cindy F. Solomon
Jose Briones, PhD
Jose Briones, PhD
Oct. 3, 2011 - PRLog -- San Francisco, CA, USA -  Value Co-Creation not only describes a business management trend of jointly creating products, the term also refers to a change in orientation towards quantifying the customer experience.  Value co-creation is a movement  towards recognizing the perceived value experienced by the customer throughout all interactions with the product, brand and service. Product managers recognize that the value of the customer experience is much more than mere financial transactions. This discussion will uncover how value co-creation can be applied to the successful development of products and services.

Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on Twitter for a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.

Jose Briones will be leading the weekly Global Product Management Talk on Twitter Monday, October 3, 2011 at 4:00 PM Pacific Time, which will be Tuesday, October 4 at 10:00 AM Australian Time.

For the past year, Dr. Briones has been creating a next-generation framework for innovation management based on a spiral approach. The basis for the framework is the different management approaches for disruptive or new-market innovation vs. incremental innovation combined with a controlled iterative approach to the discovery process. This framework has been presented at numerous conferences and webinars to great reviews.

"As a frequent participant in the Global Product Management Talk, as well as other Twitter chats, such as #innochat, I look forward to the participants’ experience in applying value co-creation to the product management process," commented Dr. Briones.

Tweet traveled 7400 miles

The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.

The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on cultivating a community of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world, recently generating 392,875 impressions, reaching an audience of 35,703 followers with re-tweets occurring for days and weeks following the hour event.  

Weekly, Solomon produces the Socratic discussion on Twitter, curating guest speakers, and inviting participation via social media. The speaker and co-hosts discuss Twitter comments which are broadcast live over BlogTalkRadio, while active participation is taking place digitally within the Twitter stream. Following the event, both the written transcript of tweets and the recording of the audio discussion are available for viewing & listening.  Participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.  All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.

Twitter: @prodmgmttalk

About  Jose Briones, PhD

Dr. Jose A. Briones is currently the Director of Operations of SpyroTek Performance Solutions, a diversified supplier of BPM software and innovation management services.  Dr. Briones also holds managerial and board positions in several companies, including: Smarty-Ears LLC, a developer of iPhone Apps for Speech Therapy applications; Green Technologies Corp., a supplier of hypoallergenic Natural Rubber and AXL Energy LLC, a market research and engineering support company for the oil and gas segment.  Dr. Briones is also an Advisory Board Member of the DFW Product Group.

Dr. Briones has 20 years of commercial and technical experience in the manufacturing industry, holding positions in the areas of marketing, innovation, sales, engineering and R&D with Fortune 300 companies such as Celanese, Air Products and Reichhold. Dr. Briones’ experience also includes custom manufacturing companies and software startups.  Dr. Briones has been the commercial or technical leader in the launch and commercialization of over 35 new products for a variety of applications and end use segments.  Dr. Briones is also named as inventor in 5 different patents.  

Dr. Briones has a Ph.D. in Chemical Engineering from Clemson University and is a graduate of the Business Administration Program from Wharton Business School.  Dr. Briones’ expertise and experience includes: Innovation Management, Product Development and Ideation, Business Model Assessments, Product Portfolio Value Analysis, Probabilistic Decision Forecasting Analysis and use of Social Media to achieve Social Change.  

brioneja at gmail dot com
blog: Eye on Innovation, Design and Technology
Twitter: @Brioneja

About brainmates:
Founded by Adrienne Tan and Nick Coster in 2004, the two devised a mission to help companies understand their customers’ needs and develop innovative products that their customers love.

About Cindy F. Solomon:

Cindy F. Solomon is the Founder of the Global Product Management Talk.  A visionary and entrepreneur, Solomon has held tech marketing management positions with Apple, Vadem, NetObjects and several start-ups. Cindy is a Certified Product Manager and Certified Product Marketing Manager who provides strategic product marketing strategy and social media implementation.

Cindy F. Solomon
cindy at prodmgmttalk dot com

Product Talk Radio

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Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions (on Facebook) with live audio of thought leader and co-hosts commenting (on Blogtalkradio). Global Product Management Talk weekly twitter chat Mondays 4-5 PM PT Thought leader answers preposted questions. Follow @prodmgmttalk Use #ProdMgmtTalk to show up in discussion.
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