Use Branded Mugs For Promoting Your Business Through Employees

Oct. 2, 2011 - PRLog -- There are several ways to promote your brand and your business to attract more clients and customers for long term association. Wouldn't it be great if your own employees become shining promoters of your business? Branded mugs are probably the best way you can do this by gifting your employees branded mugs sponsored by your company.

Compared to other methods of branding and advertising, using personalised mugs as gifts to your employees has a big advantage. Since personalized coffee cups are used by everybody on a daily basis, it acts as best product placement strategy for your company. In that way, it is much better than, say, asking people to wear T-shirts with your company's name or logo weaved on to them.

For your employees to be genuine promoters of your brand, you have to create brand loyalty within your company in the first place. True you can just gift your employees, personalized mugs on a regular basis, but how do you know that it is going to be displayed or indeed be used regularly by somebody. Nobody would use something just because they were asked to promote their employer's business.

As a business owner who wants his employees to promote their brand through the use of branded mugs, they have to first find value in the mugs. Here is an analogy. Buy a small gift for a little girl and chances are she will play around with it for a few days and forget. However, if she has won that same gift in a child's competition, she won't part with it throughout her childhood.

The same principle can be applies to your employees as well. Nearly all companies these days reward their companies for good work and no doubt you do too. One good idea is to create different tiers of performance for employees. Each employee gets cash bonuses for good performance, of course. Add to that, you can replace trophies or other gifts with personalised mugs.

Employees, who receive goodies like promotional travel mugs as an acknowledgement of their work towards the company, will naturally come to value it more. They will want to show it off to everybody at home, be it is their family or guests. What better way to do that by using it on a daily basis?

It does not need to end there. You can have premium gifts for your employees too. If an employee has performed exceptionally well, you can gift him or her, an entire set of branded mugs for the whole family. That would make it even more special for them, since the whole family immediately comes to know of the employee's value to the company as such.

If you desire, you can print the name of the employee on the gifted branded mugs to make even more personal in nature for him or her. As a corporate gift, black makes for an elegant color for the mugs. If the employee's name is embossed in golden with beautiful fonts with a tag to go along, it makes the person feel over the moon.

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