Sojo Living Collections Introduces Stylish Take On High-end Turn Key Furniture Concept

Sofia Joelsson’s South Beach Design Firm Takes Luxury to a New Level with High-End Furniture Packages for Every Room of the Home
By: Marcelo A. Rivero
Sept. 30, 2011 - PRLog -- Dreams are coming to vivid life in South Florida and across the world thanks to a chic take on designing a space. High-end boutique design firm, SoJo Design (South Beach, FL), is taking the wait and high cost out of interior design with the introduction of SoJo Living Collections. Glitz and Glamour, Asian Flair and Shabby Chic are among SoJo Living Collections, six ready-made interior designs and high-end furniture styles to choose from.

SoJo Living Collections is the brainchild of SoJo Design Principal Sofia Joelsson, whose passion for design has spanned more than a decade. Joelsson admits after viewing a space, she instantly dreams about its look and wakes up with the details all planned out. Sofia dreamed and created SoJo Living Collections to help her busy clients turn a space into a design haven in just four weeks. Clients just choose the room or rooms they want to makeover, and then they select one of the following six design styles:

•   Glitz and Glamour
•   Modern Clean
•   Classic
•   Shabby Chic
•   Asian Flair
•   Miami Retro

“We created SoJo Living Collections after realizing the demand from new and existing home owners, busy professionals, realtors and developers for a faster and simpler custom interior design process,” said Joelsson. For one price, clients get to choose their design style, then are guaranteed a certain number of furniture pieces, their favorite look, plus delivery and installation in just four weeks. “Other companies have tried this, but no one can offer sophisticated and discerning clients such a superior product for the price,” adds Joelsson.

Sofia Joelsson’s love of decorating and desire to share it with as many people as possible is the reason for her stylish twist on the Turn Key furniture concept. SoJo Living Collections is ideal for clients with vacation or re-investment properties, who want to get the maximum return on their investment. Clients who don’t want to deal with the headaches of construction, deliveries, delays or returns, will prefer the efficient and streamline process as well. Each of the six interior design room packages comes with five, seven or 10 pieces of furniture and accessories. Packages start at $7,995. To view all the interior design styles, log onto

This year SoJo Design marks a major milestone, as the firm celebrates its 10th anniversary. Led by Sofia Joelsson’s passion for interior design and all things decorating, Joelsson arrived in the U.S. ten years ago. A native from Sweden, Joelsson believes every home deserves the very best when it comes to design. She has decorated hundreds of homes, condos, vacation getaways and even jets for her elite and celebrity clientele. Joelsson’s clients span the globe, from glamorous South Beach, to the Hamptons, to Monte Carlo and Saint Tropez. In fact, Joelsson says she gets her inspiration from her worldwide travels.

For more information and/or images about SoJo Design or its new SoJo Living Collections, log onto or

Media wishing to interview Sofia Joelsson, please e-mail or call Marcelo Rivero at or at 305.450.1048.

SoJo Design is a full service interior design firm that specializes in high-end residential interior design, build-outs and renovations from conception to completion. SoJo Design is headquartered on chic South Beach at 1451 Ocean Drive, Suite  204, Miami Beach, Florida, 33139. SoJo stands for the first letters of Sofia Joelsson’s first and last name. As principal and creative director, Joelsson has been in business for10 years and oversees operation of her boutique firm. She is the founder and creator of SoJo Living Collections, a stylish and high-end interior design concept with six ready-made, pre-fixed furniture packages and styles to choose from. Joelsson’s portfolio includes custom designing everything from hi-rise penthouses and condos, office buildings, single-family homes and even private jets.

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Tags:Interior Design, Home Design, Home Decor, Luxury Lifestyle, Miami Design, Luxury Home, Design Firm, Interior Decor
Industry:Home, Lifestyle, Real Estate
Location:Miami Beach - Florida - United States
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