DTR Inc. CEO Jay Goldberg Announces Strategic Alliance with College Prospects of America

Sept. 30, 2011 - PRLog -- To support its new college sports recruiting consulting and marketing service, after an in-depth analysis of potential partners, DTR Inc. has entered into a contract with College Prospects of America (CPOA).

DTR Inc. and CPOA will be offering a combined package of services to high school student-athletes that include training, guidance, and help with strategic decision making from DTR Inc.; and marketing from CPOA.

CPOA has been providing marketing services for high school student-athletes since 1986. CPOA remains in contact with more than 2,000 colleges and between 12,000 and 18,000 college coaches on an ongoing basis to promote its high school student-athlete clients. Headquartered in Logan, Ohio and with offices all over the world, CPOA has helped over 40,000 student-athletes compete in college.  One such student-athlete was golfer Luke Donald, who now serves on CPOA’s Board of Directors along with other well know sports entities: Michelle Akers, Mel Blount, Dom Capers, Karen Stupples, Mike Luode, and Robin Roberts.  Johnny Unitas (1933 – 2002) also served on the Board of Directors of CPOA.

DTR Inc. was incorporated in 1994 in Palm Beach County, Florida.  It is a business consulting firm specializing in business plan mentoring, strategic planning, training, marketing, and branding.  CEO, Jay Goldberg, MBA, is a former Service Director for Citibank, and a former Program Manager for the Palm Beach County Resource Center.  The work readiness training program he developed in 2002/2003 was called the best in the United States by a member of the National Skills Standard Board.  In 2008 he wrote the book, How to Get, Keep and Be Well Paid in a Job (http://www.outskirtspress.com/Goldberg) which received a five star review from the Midwest Book Review.  The book serves as a work readiness rulebook to help employees succeed on the job.

After completing a training course on the college sports recruiting industry and process, Mr. Goldberg decided to add college sports recruiting consulting to the services offered by DTR Inc.  He views the services needed by high school student-athletes and their families very similar to what DTR Inc. currently offers business clients (training, strategic decision-making and marketing).

During training Mr. Goldberg noticed how the college sports recruiting process is very similar to the job search process; something covered in depth in Mr. Goldberg’s work readiness training program, and the subject of chapter one in his book.  His knowledge in this area, coupled with the high school student-athletes need to use solid work readiness skills throughout the college sports recruiting process, provides DTR Inc. with an insight that the vast majority of industry “salespeople” do not possess.

If you live in South Florida go to http://www.collegesportsrecruitinginfo.com to see Mr. Goldberg’s schedule of free seminars on the college recruiting process (information, not sales events).  For more information regarding DTR Inc., go to http://www.dtrconsulting.biz.

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DTR Inc. is a consulting firm specializing in business development, employee training, and college sports recruiting.

From business plan mentoring; to implementing an ongoing strategic planning process; to generating customer service strategies and practices that increase revenues; to conducting meaningful market research; to developing and implementing competency-based workplace training programs; to online branding; DTR Inc. helps transform businesses from getting by to maximizing profits.

In 2011, DTR Inc. added college sports recruiting consulting and marketing to its roster of services. DTR Inc. helps high school student-athletes play their sports in college while helping their families reduce the financial burden of college educations (http://www.CollegeSportsRecruitingInfo.com).

In 2008, DTR Inc.'s CEO, Jay Goldberg's well-reviewed work readiness book, "How to get, Keep and Be Well Paid in a Job" (http://www.outskirtspress.com/Goldberg) published by Outskirts Press.