"Building an Industry" with Crooks and Castles, Diamond Supply Co. and Black Scale

Dennis calvero, co-founder and creative director of crooks and castles, nick tershay aka nicky diamonds, founder of diamond supply co. And mega, founder of black scale, gather together at attic buena park hosted by attic and behind the hustle
By: Jenny Valles
Sept. 29, 2011 - PRLog -- BUENA PARK, CA (Thursday, September 29, 2011)- ATTIC, an urban lifestyle boutique, and BEHIND THE HUSTLE, a career development project designed and created by Creative Contraband,  present   “BUILDING YOUR INDUSTRY”, a resume workshop and internship opportunity event followed by a career panel featuring Streetwear brands that have continued to reflect great influence on today’s industry: CROOKS AND CASTLES  (http://crooksncastles.com/), DIAMOND SUPPLY CO. (http://diamondsupplyco.com/) and BLACK SCALE (http://black-scale.com/).

The event is to be held at ATTIC BUENA PARK on Saturday, October 8, 2011. Doors open at 3:30pm, with resume workshops beginning at 4pm. Time slots reserved for individual resume critiques and internship opportunities given to those who had RSVPed on a first come, first served basis. The career panel will begin at 5pm followed by a meet and greet with the panelists.

“The concept of BEHIND THE HUSTLE is to show cool people with cool jobs. There are so many young adults that are having trouble following their own path because there is so much pressure to be a successful doctor or engineer. There is nothing wrong with those particular career choices, but what the main problem is is that parents don’t realize is that kids have other passions,” remarks Don Kang, Content Manager for BEHIND THE HUSTLE. “We want to help give them a clear direct path with their goals and provide them with inspirational stories and the right tools to succeed.”

“The irony about Streetwear is that it seems like things are at a grassroots level, but it’s a lifestyle and a business. There are so many kids that have never been to an industry networking event. Streetwear is not going to survive if these kids stay unpolished.  When they are well-oiled and on point like Crooks and Castles, that's the only way that things are going to move,” adds Nicholas You, Marketing Manager of ATTIC, who suggested adding resume workshops for the very first time. “With this, we’re providing the means for these kids to give them insight but in the end it’s up to them where they take it to make something out of nothing.”

Giveaways will be given throughout the event provided by SKUNK JUICE, PROOF, and merchandise from CROOKS AND CASTLES, DIAMOND SUPPLY CO. and BLACK SCALE. Further, THE LIME TRUCK, winner of The Food Network’s “The Great Food Truck Race” Season 2, will vend food to the guests and public, and DJ WREX from ACRYLICK will be djing the event.
ATTIC BUENA PARK is located at 8010 Beach Blvd. Buena Park, CA. The direct line for ATTIC BUENA PARK is (714)220-3116. The event, free admission and open to all ages, is currently full for both the RSVP list and waitlist. Due to the maximum capacity, the event will be u-streamed live at 5pm and can be viewed at http://www.ustream.tv/channel/behind-the-hustle .

Since its inception in 2006, ATTIC, an urban clothing retailer known for its selection of fashion forward products, has gained the attention of fans, artists, celebrities, musicians, and athletes such as Far East Movement, Black Wall street, The Rej3ctz, DeadMau5, Ty$, MTV’s America’s Best Dance Crew Champions such as Jabbawockeez, Quest Crew and Poreotics, and recently, NFL player Shaun Phillips. Over the years, ATTIC has successfully expanded to three locations: ATTIC SAN DIEGO, ATTIC ALHAMBRA, and ATTIC BUENA PARK serving as the flagship. Known primarily for its unique interior and store concept, ATTIC has housed numerous music videos, fashion shoots, and product release showcases and offers servicers such as wardrobe coordination, event planning, and branding services. As a multi-faceted clothing retailer, ATTIC has become a one-stop destination for it has created a unique, lifestyle community.  By bridging different realms and industries together through underground fashion, international corporate sponsors, world-wide publications, and partnerships with industry leaders, Attic has stayed true to its core value staying “One Level Above”. For further information, visit http://www.attic2zoo.com/.

BEHIND THE HUSTLE, a career development project conceived in early 2011 by Creative Contraband, is designed to help talented and motivated young adults between the ages of 18-25 to find work in unique industries. These young adults are looking for their dream job, but do not know how to break in different industries, but BEHIND THE HUSTLE gives them a way to explore these non –traditional professions and connect them with the right people. The BEHIND THE HUSTLE team consists of Don Kang, Content Manager; Melissa Tuan, Public Relations Manager; Brian Newton, Brand Strategist; TK Nguyen, Marketing Director and Kenny Mac “The Architect”, whose main goal is to bring influencers and executives in these fields to connect with youthful talent beginning their careers in order to teach, inspire and hire.  For further information, visit http://behindthehustle.com/.

If interested in media credentials, please RSVP to Jenny Valles at pr@attic2zoo by Tuesday, October 4, 2011
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Tags:Behind the Hustle, Attic, Crooks and Castles, Diamond Supply Co., Black Scale, Streetwear, Career, College, Young Adults
Industry:Fashion, Retail
Location:Buena Park - California - United States
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