Sustainable Building Company, SYNTHEON Inc., Hires Two Key Players for its Growing Business

Experts in Structural Engineering and Public Affairs Help Position Organization for Expanded Global Outreach
SYNTHEON Inc. Hires Jeremy Urban and Betty Cruz
SYNTHEON Inc. Hires Jeremy Urban and Betty Cruz
Sept. 29, 2011 - PRLog -- Photos:

PITTSBURGH, PA  —  The roster of valuable professionals at Pittsburgh-based SYNTHEON Inc., a wholly-owned subsidiary of NOVA Chemicals Inc., has grown after the company recently filled two critical positions.  

Jeremy Urban, a structural engineer at SYNTHEON, previously spent more than eight years with the civil engineering firm, Whitney Bailey Cox & Magnani. Urban served as a project structural engineer, providing consultation to architects, contractors and owners. Urban developed a broad range of experience with different building types and construction material, including extensive experience and specialization with multi-story wood condominium, apartment and dormitory buildings. Urban is a graduate of The Pennsylvania State University’s five year Architectural Engineering program and is a Licensed Professional Engineer registered in both Pennsylvania and West Virginia.

In his new role, Urban brings a vital set of skills that will help SYNTHEON expand its capabilities to deliver in-house design and engineering services to its clients. Urban’s industry expertise will benefit customers across product lines and around the globe, who seek to erect sustainable structures using SYNTHEON products.

Betty Cruz has joined SYNTHEON as its marketing and public affairs specialist. Cruz holds a graduate degree in public administration from the University of Pittsburgh and served a fellowship in public policy and international affairs at Carnegie Mellon University. Previously, Cruz worked for nearly five years in the public relations industry where she managed communication efforts for various multinational corporations including Latin American outreach for Kodak, Iomega and Nintendo, as well as U.S.-Hispanic media relations for Crest toothpaste. In addition to senior-level account management and media relations expertise, Cruz brings extensive experience in media tour execution and spokesperson message training to SYNTHEON.

In her new position, Cruz will oversee corporate communications and marketing, governmental affairs, and global outreach. She will also lead intersectoral partnership building with nonprofits/NGOs and the philanthropic community on behalf of SYNTHEON.

The SYNTHEON line of products in the United States feature advanced building solutions engineered to transform sustainable construction globally. SYNTHEON’s lineup of products include the following:

accel-E Steel Thermal Efficient Panel (S.T.E.P.) Wall System is a lightweight, easy-to-install, high-performance wall system that combines the strength and performance of cold-formed steel framing with the superior insulation properties of expandable polystyrene (EPS).

Elemix Concrete Additive is an engineered lightweight synthetic particle that becomes an integral part of the concrete matrix, resulting in reliable consistency and improved performance for lightweight structural concrete. Elemix enables builders to produce concrete that reduces construction costs, resists cracking, and pumps, places and finishes easily.

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SYNTHEON Inc. ( is a building science company specializing in high-efficiency building envelope systems with advanced component fabrication. SYNTHEON’s systemized solutions capitalize on the latest technologies in the marketplace–creating environmentally and economically sound structures. SYNTHEON’s global business is headquartered in Pittsburgh, Pennsylvania, with affiliates and joint venture partners throughout the world, including the U.S., Mexico, Chile and India. SYNTHEON is a wholly-owned subsidiary of NOVA Chemicals Inc.

The SYNTHEON logo is a trademark of SYNTHEON Inc. Elemix and accel-E are registered trademarks of SYNTHEON, a wholly-owned subsidiary of NOVA Chemicals.
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Tags:New Hire, SYNTHEON Inc., Betty Cruz, Jeremy Urban, Sustainable Building, Engineering, Marketing, Public Affairs
Industry:Architecture, Manufacturing, Engineering
Location:Moon Township - Pennsylvania - United States
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