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Philadelpha-based Clear Align Featured in Nationally Acclaimed Book
Clear Align,an optical engineering and system integration company based in PA,is featured as an example of Secret #12,Systemized Marketing,in Sherré DeMao’s nationally acclaimed book,50 Marketing Secrets of Growth Companies in Down Economic Times.
By: Sherre DeMao
Eagleville, PA – How does a company experience 1300 percent growth and book 50 percent of its revenue three to five years in advance? Clear Align, optical engineering and a system integration company, made this success reality through systemized marketing and strong internal communications.
Their success and impressive recession-defying growth caught the attention of author, Sherré DeMao, who was seeking examples for her now nationally acclaimed book, 50 Marketing Secrets of Growth Companies in Down Economic Times. She identified Clear Align as a candidate to interview from Inc 500’s 2009 list of growth companies.
According to DeMao, Clear Align understands and effectively leverages the operational side of marketing which is discussed in Secret #12, entitled “Systemized Marketing” in which the company is a featured success story. “Growth companies understand that marketing is as much a part of their operational day-to-day activity as the services and products being provided and produced. Clear Align’s marketing plan was implemented from the inside out and internal communications runs like clockwork,” stated DeMao. “The company understands the importance of internal communications to fluid operations with daily pow-wows featuring one minute summaries from salespeople, weekly focus meetings, monthly meetings to resolve larger issues and bi-monthly updates from the president of the company.” While this may seem like an excessive number of meetings to attend, the internal communications are at the core of Clear Align’s marketing strategy in assuring that everyone is in-the-know to serve clients effortlessly and effectively. This strategy has been essential for the company to experience growth, especially in the state the economy has been in for the last several years.
DeMao’s book is a combination of tangible how-to’s and documented success stories of clients and companies she personally interviewed for the book supported by validated research confirming what growth companies do that stagnant or no-growth companies miss. Her firm, SLD Unlimited Marketing/PR, conducted research released after the economic downturn of 2002/2003 following 9/11. When DeMao saw the same secrets proven to be true of companies growing in the current recession, she knew the book had to be written to help others get out of a rut and succeed like Clear Align and the more than 60 other companies featured in the book.
While DeMao chose Clear Align as an example of one of the secrets in the book, the common factor in all the companies featured in the book is the number of secrets they put into action to realize recession-defying growth. Readers are encouraged by DeMao to re-read the success story examples throughout the book once they have learned all 50 secrets because then they will gain a true understanding of the impact combining the secrets can make in a business and has made in the companies featured.
“Clear Align is putting more than 45 of the secrets into play on an ongoing basis,” stated DeMao. “So I am not surprised at all by their success.”
About Clear Align
Located just 30 minutes from Philadelphia, Clear Align Clear Align delivers custom electro-optic systems and subsystems utilizing imaging, fiber-optic and laser technologies to serve the intelligence, surveillance and reconnaissance communities. Clear Align is a leading optical innovator providing high-performance design-to-manufacture solutions to mission critical defense and aerospace applications. Clear Align's cost-effective design and production capabilities set industry standards for high performance and reliability. Clear Align was named to the Inc. 500 list for a second consecutive year in 2010 with a documented 537 percent growth and was awarded SmartCEO’s Future 50 recognition in 2011 for its ability to successfully sustain and propel growth. For more information visit: www.clearalign.com.
About 50 Marketing Secrets – The Book
How are companies, even in the hardest hit industries, thriving in the current recession? How have they grown while others have floundered or gone out of business? 50 Marketing Secrets of Growth Companies in Down Economic Times answers these questions and more with powerful how-to impact that will enable business owners to immediately put these secrets into practice in their business the minute they finish reading them. Based on ground-breaking research conducted by author Sherré DeMao’s marketing firm, SLD Unlimited Marketing/PR, Inc., released in 2004 after the economic downturn of 2002/2003 in the aftermath of the 9/11 tragedy, DeMao saw the same success factors identified in the research proven again during the current economic times. 50 Marketing Secrets shares proven tactics and strategies to build growth companies through these documented success secrets, featuring more than 60 entrepreneurial success stories or examples supporting each secret including Business Journal Fast 50 companies, Inc.500/5000 companies, and locally based companies from coast to coast. DeMao specifically included examples and success stories of companies from industries that were hardest hit by the economy to prove how the secrets and knowing them can make a difference. The book is available at Barnes & Noble, Amazon, Books-A-Million, as well as numerous other online retailers. Since its release, the book has received national acclaim, including being named a Top Business Shelf pick by Midwest Book Review, a 5-Star read by Armchair Interviews, and “… a value that is hard to beat … business marketers will refer to time and time again” by ForeWord Reviews. For more information, visit www.50marketingsecrets.com.
About Sherré DeMao
Founder and Chief Marketeer of SLD Unlimited Marketing/PR, Inc., Sherré DeMao inspires millions through her monthly Savvy Business Owner and Me, Myself & Inc. columns, her weekly Monday Motivation & Insight eZine and her national contributing writing has appeared on FoxBusiness.com, Entrepreneur.com, and in Business Insider and Enterprising Women magazines. An expert strategist and marketer focused on entrepreneurs since 1984, her unique perspective and firm’s innovative approach has earned more than 50 awards regionally, nationally and internationally, including being named among the Top 50 Enterprising Women of North America in 2007, a Small Business Administration Women Champion, as well as a being given a National Leadership Award for small business advocacy. Her first book, Me, Myself & Inc. - A Synergized World, An Energized Business, Living Your Ultimate Life, was cited as a Top Business Shelf pick by Midwest Book Review.
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SLD Unlimited is an award-winning marketing strategy, image, and public relations company specializing in working with start-up to mid-sized entrepreneurial companies. The firm also includes a marketing training division and a publishing division.
Page Updated Last on: Sep 28, 2011