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The Shores Resort & Spa's New Website Named Top Hotel Website by Web Marketing Association
New Website Receives Near Perfect Score in Prestigious Web Marketing Competition
By: Kathryn Jones
The Shores Resort & Spa’s new website scored a near perfect 68 out of 70 points, with a perfect 10 scored in five of the seven judging categories—Design, Innovation, Content, Use of Technology, and Copywriting. The average score for the other 74 entrants in the Hotel and Lodging Category was 51. Judges’
“It was the top priority of the HVMG eCommerce team to develop an engaging website that would truly showcase the property and convert viewers to customers,” says Kathryn Jones, HVMG eCommerce Director. “With a 24% increase in user click-thru to the booking engine, and a 21% increase in online bookings in the new website’s first 10 months of activity, we are extremely pleased with the results of our efforts.”
In its 15th year, the Web Marketing Association’
About HVMG eCommerce Services
HVMG offers extensive and cutting edge eCommerce services for both third party management and consulting assistance. A partial list of HVMG eCommerce services include comprehensive online audits, optimizing of content for prime search engine placement, monitoring blogs, social media and review sites for discussion of the hotel, and creating a comprehensive and competitive online presence and content.
About The Shores Resort & Spa
Ideally located on a quiet stretch of world famous Florida shoreline, The Shores Resort & Spa is the Daytona Beach area’s only AAA Four Diamond-rated resort gracefully blending luxury, comfort, service and style into an extraordinary beachfront retreat. With private balconies and terraces, the resort’s 212 guest rooms and suites offer captivating views of the blue-green Atlantic or Florida’s Intracoastal Waterway. The Shores offers a long list of luxurious guest services and amenities, including private poolside cabanas, oceanside fire pits, exceptional dining, and an intimate spa. Both pet-friendly and eco-friendly, The Shores Resort & Spa is a certified Florida Green Lodging resort. For more information or to make reservations, call (866) 934-Shores or visit www.ShoresResort.com
About Hospitality Ventures Management Group
Hospitality Ventures Management Group is a privately owned, fully-integrated Atlanta-based hotel ownership and management group that specializes in managing and repositioning underperforming hotels. The firm currently owns and/or operates 27 hotels in 16 states (coast to coast) that collectively have more than 4,136 guest rooms and employ 1,786 people. Total portfolio revenue exceeds $130 million. Twenty of the hotels operate under Hilton or Marriott franchise agreements.