The Shores Resort & Spa's New Website Named Top Hotel Website by Web Marketing Association

New Website Receives Near Perfect Score in Prestigious Web Marketing Competition
By: Kathryn Jones
Sept. 28, 2011 - PRLog -- ATLANTA, GA, September 20, 2011—Hospitality Ventures Management Group (HVMG), a privately owned hotel ownership and management firm headquartered in Atlanta, today announced that The Shores Resort & Spa in Daytona Beach has received the ‘Best Website of Hotel and Lodging Category’ award in the Web Marketing Association’s 2011 WebAward competition.  HVMG assumed third party management of The Shores Resort & Spa in late 2009 and made redevelopment of the resort’s website an immediate priority.  The Shores’ new website,, debuted last November.  It was project managed by HVMG and designed by Sabre Hospitality Solutions.

The Shores Resort & Spa’s new website scored a near perfect 68 out of 70 points, with a perfect 10 scored in five of the seven judging categories—Design, Innovation, Content, Use of Technology, and Copywriting.  The average score for the other 74 entrants in the Hotel and Lodging Category was 51.  Judges’ comments on The Shores website included:  “Beautiful, elegant, easy to use.  I love everything about it.”

“It was the top priority of the HVMG eCommerce team to develop an engaging website that would truly showcase the property and convert viewers to customers,” says Kathryn Jones, HVMG eCommerce Director.  “With a 24% increase in user click-thru to the booking engine, and a 21% increase in online bookings in the new website’s first 10 months of activity, we are extremely pleased with the results of our efforts.”

In its 15th year, the Web Marketing Association’s WebAward competition is the premier annual website award competition.  It names the best websites in 96 industries while setting the standard of excellence for all website development.  The 2011 WebAward competition included more than 2,000 entries from 45 countries.  For more information on the competition, visit

About HVMG eCommerce Services   
HVMG offers extensive and cutting edge eCommerce services for both third party management and consulting assistance.  A partial list of HVMG eCommerce services include comprehensive online audits, optimizing of content for prime search engine placement, monitoring blogs, social media and review sites for discussion of the hotel, and creating a comprehensive and competitive online presence and content.

About The Shores Resort & Spa
Ideally located on a quiet stretch of world famous Florida shoreline, The Shores Resort & Spa is the Daytona Beach area’s only AAA Four Diamond-rated resort gracefully blending luxury, comfort, service and style into an extraordinary beachfront retreat.  With private balconies and terraces, the resort’s 212 guest rooms and suites offer captivating views of the blue-green Atlantic or Florida’s Intracoastal Waterway.  The Shores offers a long list of luxurious guest services and amenities, including private poolside cabanas, oceanside fire pits, exceptional dining, and an intimate spa.  Both pet-friendly and eco-friendly, The Shores Resort & Spa is a certified Florida Green Lodging resort. For more information or to make reservations, call (866) 934-Shores or visit

About Hospitality Ventures Management Group
Hospitality Ventures Management Group is a privately owned, fully-integrated Atlanta-based hotel ownership and management group that specializes in managing and repositioning underperforming hotels.  The firm currently owns and/or operates 27 hotels in 16 states (coast to coast) that collectively have more than 4,136 guest rooms and employ 1,786 people.  Total portfolio revenue exceeds $130 million.  Twenty of the hotels operate under Hilton or Marriott franchise agreements.
Source:Kathryn Jones
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Tags:Hotels, Resorts, Hospitality, Daytona Hotels, Daytona Beach Resorts
Industry:Travel, Tourism
Location:Atlanta - Georgia - United States
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