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Semihandmade debuts REDO line for Fall 2011
REDO converts IKEA kitchen cabinets into bookcases, credenzas and media cabinets.
While Semihandmade focuses on kitchens, the REDO line addresses the rest of the home with custom kits that quickly convert those same IKEA base and wall cabinets into bookcases, credenzas and media cabinets.
Says Semihandmade founder John McDonald, “In the year since we launched Semihandmade, we’ve gone from purely Southern California-based, to shipping entire kitchens everywhere from New York and Philadelphia, to Milwaukee, Seattle and San Francisco. We live in a DIY world where there’s clearly a market for customization. With REDO, we figured we’d take things a few steps further – literally out of the kitchen and into the rest of the home. The fact is, people have been ‘hacking’ IKEA boxes for years. REDO makes it fast, stylish, and easy.”
Choices include Semihandmade staples such as sequenced real-wood veneers and colored laminates-on-
For more information, please see the website www.semihandmadedoors.com.
Semihandmade was founded by John McDonald in Los Angeles in 2010. He is also owner of Los Angeles-based Handmade, which specializes in fine furniture and cabinetry for the home, office, and retail space.