"New Marketing Will Focus on RE/MAX No. 1 Standing" -REMAX DFW Associates

Sept. 26, 2011 - PRLog -- Supported by two major consumer studies that add even more layers to the network’s industry-leading position, RE/MAX will aggressively market itself as the No. 1 brand in real estate. Chairman and Co-Founder Dave Liniger told a crowd of almost 1,000 RE/MAX brokers at the 2011 RE/MAX Broker Owner Conference in Los Angeles a few days ago. “Do you like this logo, combining the No. 1 and the RE/MAX balloon? We are going to put it on everything,” Liniger announced at the conference’s Opening General Session, noting that RE/MAX was already the clear leader in transactions, advertising, professional education and many other metrics. “We are No. 1 and we ought to be saying it.” The excitement is fueled in part by the recent J. D. Power and Associates announcement that RE/MAX ranked highest in customer satisfaction among both buyers and sellers. Dave and Gail Liniger received matching trophies during the session. “We accept this on behalf of all RE/MAX Sales Associates, whose high level of service made this recognition possible,” Dave Liniger said. “This honor belongs to them.” A second study, conducted by national research firm Synovate, adds even more weight to the idea that RE/MAX is No. 1 in the eyes of consumers. In this survey, buyers and sellers ranked RE/MAX highest, by a large margin, in top-of-mind awareness, recalled advertising, firm most likely to work with, firm most likely to recommend, and many other categories.



When asked what real estate company came to mind, 34% of the respondents across the United States said RE/MAX, easily outdistancing Century 21 and Coldwell Banker. Prudential and Keller Williams hardly even came to mind among consumers. Overall, 95% of the participants were aware of RE/MAX.


“This type of power brings business to RE/MAX Sales Associates, Liniger said. And when they combine their individual skills and talents with the “800 pound gorilla” of RE/MAX brand marketing, they have an unbeatable edge. Advertising doesn’t cost; it pays,” said Liniger. “It brings more customers to our agents, makes things easier and generates business for them. And when they follow through with excellent service, they create repeat clients and referrals for life.” “We are very excited about the new marketing program,” notes Mark Wolfe, president of RE/MAX DFW Associates. “It will bring additional clout and prestige to our agents. We are up 35% in August over one year ago, and we were up 36% in July. The strengthening of the RE/MAX brand is certainly one reason why our agents are excelling in this market.


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RE/MAX DFW Associates one of the premier Texas Real Estate Brokerages. RE/MAX continues to be the real estate leader in Dallas/Ft. Worth & Denton Texas area. RE/MAX DFW Associates is the largest RE/MAX Company not only in Texas but in the Southwestern USA